royal
highnies
royal
highnies
 
Stylish logo of Royal Highnies with a crown symbol, featuring black and white diagonal color sections.

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The challenge

Royal Highnies is a luxury loungewear brand with both consumer and wholesale capabilities. They came to us to boost brand awareness and develop a brand new e-commerce site that is modern, fully-functional and user friendly for all. Sold at high end boutiques all around the world, Royal Highnies also needed a site that can fulfill wholesale orders and simplify the process of order tracking and procurement.

Stylized character design for Brewski beer branding, featuring unique clothing and abstract shapes in summer colors.Blank background image of Royal Highnies, a luxury loungewear brand, highlighting minimalistic e-commerce design.

Solution

While developing the brand new e-commerce site for Royal Highnies, our team simultaneously built monthly campaigns powered by multiple digital marketing strategies that all funneled to an online pop-up store for consumers to shop.

A notable increase in sales as well as social following for the brand began to rise, and by the launch of the new e-commerce site, Royal Highnies had already increased their online sales by 25% and 10% for wholesale orders.
We’ve established a stronger identity for the Royal Highnies brand that is strategically catered for its target demographic while also satisfying the needs of its wholesalers.
Two computer monitors showing Royal Highnies e-commerce website with sales increase graphics and clothing item screenshots.Two computer monitors show Royal Highnies' e-commerce site with clothing items and sales increase statistics.
Couple in bathrobes toasting with champagne amidst roses and chocolates in a cozy indoor setting. Royal Highnies loungewear.A man and woman in white robes celebrate with champagne and roses by a cozy fireplace in a luxury loungewear setting.
Woman with book covers, featuring "MOM" text, symbolizing Royal Highnies luxury loungewear and modern lifestyle themes.Collage of women celebrating MOM, featuring 'Happy Birthday' text, showcasing Royal Highnies luxury loungewear designs.
Three individuals in white robes relax in a vibrant lounge, showcasing Royal Highnies loungewear.Three individuals in white bathrobes relax in a luxury spa with colorful furniture and vibrant artwork for Royal Highnies.
Female and male models in casual clothing promoting Royal Highnies luxury loungewear in a bathroom setting.Female model in sunglasses and trench coat; male model shirtless at a bathroom sink, showcasing luxury loungewear.
Digital gift card interface for Royal Highnies, showcasing user-friendly navigation and modern design elements.Smartphone with Royal Highnies website; tablet displaying luxury digital gift card and elegant design elements.
Young man and woman in Royal Highness athletic apparel near scenic bench, promoting luxury loungewear for school activities.Teen male and female models showcase stylish Royal Highnites apparel on a wooden bench with a scenic outdoor background.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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