Our team simultaneously built the new brand and mechanics for this new e-commerce platform. Our creative team worked on developing the brand experience while our development team worked on the technology behind the shopping experience.

The fully-customized WeddingSuits.com site gave the ability to use digital innovations for a highly sophisticated front end shopping experience by integrating custom ordering, sizing technology, grouped transactions, and shipping integrations.

To appeal to our audience, we gave the brand identity a modern appeal and implemented messaging targeted for grooms and his entourage across all promotional materials, lifestyle imagery, and the website design.

Playing off ‘The Hangover’ movie, our team produced a video campaign that depicts the brand’s motto, ‘Why rent if you can buy for less?’ and all the hassles, limitations and fees that come with renting a suit.