Brewski
A fresh craft beer inspired by summer fun
Services
Brewski entered the scene with a unique twist: a refreshing recipe inspired by sunny lake days, boat rides, and water skiing. But the challenge was clear — how do you make a new flavor feel fresh, familiar, and irresistible in a market overflowing with options?
Our task was to craft a bold, cohesive brand that stayed true to the original Brewski vibe while introducing a distinct identity for the new flavor. The result? A launch that not only stood out on the shelf but also told a story beer lovers could connect with — one sip at a time.
Launching a new flavored beer in today’s saturated craft beer market is no easy feat — especially when it needs to both stand on its own and build off an existing brand. Brewski entered the scene with a unique twist: a refreshing recipe inspired by sunny lake days, boat rides, and water skiing. But the challenge was clear — how do you make a new flavor feel fresh, familiar, and irresistible in a market overflowing with options?
We started by really digging into Brewski’s background and studying what beer drinkers like, how they choose brands, and what makes them loyal. We also looked closely at where Brewski would be sold and who lived in those areas, focusing on younger millennial craft beer fans. Since Brewski’s parent company has been making beverages since 1922, they already had a loyal following for their other products.
By playing into that legacy — the nostalgia of backyard barbecues and summers at the lake — we built a brand that felt both new and timeless. For those who already knew and loved the name, Brewski’s comeback wasn’t just a launch — it was a welcome return.
Our creative team tapped into this history, adding a touch of nostalgia to Brewski’s identity to appeal to their existing fans. At the same time, we added a modern twist for the younger craft beer drinkers. We designed their main logo, three distinct can designs, and all the packaging. We also created tap handles for restaurants, built their website, designed merchandise, and produced photography for their social media.
When Brewski was released, demand shot through the roof! It quickly sold out in gas stations and grocery stores, and social media was flooded with requests for the beer to come to new cities.
Brand Development
A legacy in the making
Website Design & Development
A Legacy in the making
Brand Recognition
The whole package
One agency for all your
marketing and advertising needs
Your goals. Our expertise. Real results.
Choosing a marketing partner is a big deal, it affects your business, your brand, and your future. We don’t take that lightly. We want to be a team so can rely on to think ahead, solve problems, and show up when it matters most.
