In Episode 4 of Spectruss Speakeasy, Sam sits down with multi-hyphenate artist and visionary Genesys the Grey Kid, a poet, painter, creative director, and former Def Jam signee who’s carved his own path through the creative industry. What unfolds is an honest, free-flowing conversation about identity, work ethic, and redefining success on your own terms.
A Creative Life with No Blueprint
From growing up in a military family to becoming a nationally recognized spoken word artist, Genesys shares how structure, movement, and observation shaped his creative foundation. He’s lived in cities across the U.S., and it’s clear that every place and experience added another layer to his artistry.
He talks about making music deals in L.A., working with huge names, and ultimately walking away from the major-label system. Why? Because he saw the cracks in it, and knew he had something more original to offer.
The Power of Obsession and Repetition
Throughout the episode, one theme emerges again and again: obsession. Genesys describes how greatness comes from relentless repetition, doing the thing over and over until it becomes second nature, and then going further.
From painting to directing to brand strategy, his approach is the same: go deeper, simplify the noise, and stay consistent. In a world chasing quick wins, he’s playing a long game.
Building Brands, But Not the Way You Think
As someone who’s done brand work for both global companies and independent creators, Genesys has a unique lens on branding. He believes it’s not about logos or slogans, it’s about meaning.
He shares insights about working with clients who often want a brand “vibe” before knowing their purpose. And he’s not afraid to ask the hard questions that most agencies skip.
“A brand is a soul. If it doesn’t have one, no one will feel it.”
Success Isn’t the Goal, Freedom Is
This episode isn’t just about the hustle or the highlight reel. It’s about reflection, artistic responsibility, and choosing a life of intention.
Sam and Genesys explore what it means to do work that matters, to be seen, but also to see others. It’s a rare conversation that blends business, art, and philosophy in a way that feels completely human.
Tune in to Episode 4 of Spectruss Speakeasy to hear the full story:
Watch it on YouTube here
Hear it here on Spotify
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