- Logo Design
- Brand Development
- Re-branding Package
- Merch + Swag
- Stationery System
- Environmental Design
Your brand identity is a visual representation of what your company is about, what you stand for and who you are working for. What does your brand identity say about your business?
we performed brand identity services for these brands.
we’d love for yours to go here too.
telling the story of your business
While your brand identity can’t tell the whole story of your business, it sets the stage for everything that comes after.
Think of your brand identity as your stamp of approval.
It’s going to go on everything you make. On every piece of collateral. Attached to every piece of content. Your signage.
Your brand identity and the components that make up that identity your logo, the colors, taglines, imagery have to demonstrate to everyone who sees it a level of quality, trust and competence.
Take a look at your current brand identity. Does it tell a great story?
Taking your brand identity to the next level
To develop a great brand, we start with a story.
The story of you, your business and wherever possible, the story of your customers.
While the result of a brand identity process is a set of visuals, this imagery represents that story.
Once defined, we’ll then move forward into developing the logo mark, colors, shapes and typography that will make up your new brand identity.
how we’ll work together
Discovery: During the discovery session, the Spectruss team will identify the brand goals of client, as well as competitors within their marketplace.
Research: Our creative team begins their process by researching the industry and competitors of our client while integrating design elements to represent their brand.
Design Pitch: After stringent internal revisioning at Spectruss, our creative team will pitch their finalized brand to the client. One round of revisions is included in the quoted price, with additional revisions billed hourly.
Final Materials: Once we have finalized the branding process, the Spectruss team will develop a brand book that will showcase all branding guidelines on how to use the brand logo, brand voice and various applications. A collection of all aspects of branding elements in multiple formats will also be provided.
“Spectruss upped our quality, upped our look, and upped our game overall in general.”
“Spectruss is a creative crew, it’s a fun crew, it’s a crew that got the culture of what we are after and I can’t recommend them highly enough.”
“Spectruss will take your brand and elevate it to the next level You will not be disappointed.”
Book a time to discuss
Spectruss as your brand identity agency today
Q. Can I use my new logo everywhere?
A. Of course. We'll provide your new logo in various formats, sizes and colors to ensure it works wherever you need it to. A brand book will be provided to illustrate all brand guidelines and rules for use.
Q. What format will I receive my logo in?
A. We'll provide the files in png and jpg format as well as vectorized formats.
Q. What if I need my logo in black and white?
A. We'll provide a black and white version for those times when full color isn't an option.
Q. My favorite colour is yellow, can I get the logo in yellow?
A. We always try to take into account these types of requests. We will present options and concepts that appeal to your customers, as it's them we need to convince.
If you’d like to discuss brand identity in more detail or have questions, we’re here to help. Tap or click the I want more information button to drop us a line.