brand identity

Your brand identity is a visual representation of what your company is about, what you stand for and who you are working for. What does your brand identity say about your business?

A strong and recognizable brand identity can help your business stand out in the market, attract customers and even drive more revenue.

we performed brand identity services for these brands.

we’d love for yours to go here too.

client logo

telling the story of your business

While your brand identity can’t tell the whole story of your business, it sets the stage for everything that comes after.

Think of your brand identity as your stamp of approval.

It’s going to go on everything you make. On every piece of collateral. Attached to every piece of content. Your signage.

Your brand identity and the components that make up that identity your logo, the colors, taglines, imagery have to demonstrate to everyone who sees it a level of quality, trust and competence.

Take a look at your current brand identity. Does it tell a great story?

Taking your brand identity to the next level

To develop a great brand, we start with a story.

The story of you, your business and wherever possible, the story of your customers.

While the result of a brand identity process is a set of visuals, this imagery represents that story.

Once defined, we’ll then move forward into developing the logo mark, colors, shapes and typography that will make up your new brand identity.

how we’ll work together

Discovery: During the discovery session, the Spectruss team will identify the brand goals of client, as well as competitors within their marketplace.

Research: Our creative team begins their process by researching the industry and competitors of our client while integrating design elements to represent their brand.

Design Pitch: After stringent internal revisioning at Spectruss, our creative team will pitch their finalized brand to the client. One round of revisions is included in the quoted price, with additional revisions billed hourly.

Final Materials: Once we have finalized the branding process, the Spectruss team will develop a brand book that will showcase all branding guidelines on how to use the brand logo, brand voice and various applications. A collection of all aspects of branding elements in multiple formats will also be provided.

client success

“Spectruss upped our quality, upped our look, and upped our game overall in general.”


President | Owner
Fowler Brother’s Company Home & Patio

“Spectruss is a creative crew, it’s a fun crew, it’s a crew that got the culture of what we are after and I can’t recommend them highly enough.”


Festival Director
Lookout Wild Film Festival

“Spectruss will take your brand and elevate it to the next level You will not be disappointed.”


Triple Board Certified Cosmetic Surgeon
Sturm Cosmetic Surgery


Every brand identity project has multiple components beyond developing your brand story and translating that into visual form.
starting at $3,000
  • Logo Design
  • Brand Development
  • Re-branding Package
  • Merch + Swag
  • Stationery System
  • Signage
  • Wayfinding
  • Environmental Design
Spectruss offers payment plans and financing options

Book a time to discuss
Spectruss as your brand identity agency today


Q. Can I use my new logo everywhere?

A. Of course. We'll provide your new logo in various formats, sizes and colors to ensure it works wherever you need it to. A brand book will be provided to illustrate all brand guidelines and rules for use.

Q. What format will I receive my logo in?

A. We'll provide the files in png and jpg format as well as vectorized formats.

Q. What if I need my logo in black and white?

A. We'll provide a black and white version for those times when full color isn't an option.

Q. My favorite colour is yellow, can I get the logo in yellow?

A. We always try to take into account these types of requests. We will present options and concepts that appeal to your customers, as it's them we need to convince.

If you’d like to discuss brand identity in more detail or have questions, we’re here to help. Tap or click the I want more information button to drop us a line.


ten brand identity terms you need to know


The phrase "brand" refers to a commercial and marketing concept that allows consumers to recognize a specific company, product, or person. Brands are intangible, meaning they cannot be touched or seen. As a result, they play a role in shaping public impressions of businesses, their products, and persons.

Visual identification

Your brand's visual identity is its outward expression. When branding, it's critical first to determine what you want your company's perception to be to create a visual identity that reflects that perception. Many of the best businesses have a very consistent visual identity that is, everything the company produces has a similar look and feel.


A wordmark, also known as a logotype, is a type of logo that consists solely of text. The Coca-Cola logo and the Google logo are two examples of logotypes.


Branding refers to the tools and strategies you employ to influence how people perceive and think about your brand. It is the active process of shaping your brand's perceptions among customers.

Brand Attributes

Brand attributes are adjectives that describe your company's identity. This comprehensive yet concise list of attributes captures the essence of your brand. Brand attributes allow you to differentiate your brand from the competition.

Brand Guidelines

Brand guidelines aid in the preservation of the logo and brand's integrity. They specify the exact brand colors (including color codes), fonts, logo usage guidelines, photography styles, illustration styles, and other distinctive design elements.

Brand Audit

A brand audit is a checkup that evaluates your brand's market position, strengths and weaknesses, and opportunities for improvement. An existing brand's brand audit begins with research into the industry, competitors, and customers. This is followed by assessing the purpose, goal, look, and feel of all existing customer-facing collateral, such as the logo, packaging, website, photography, social media presence, advertising, and other elements.

Brand Positioning

The most fundamental aspect of your brand is its positioning. Everything you do will be supported by your distinct market position and the statement that encompasses it. Your positioning statement, also known as a tagline or a mission statement, should be presented succinctly.

Customer Personas

Customer personas are semi-fictional depictions of your ideal customers based on data and research. They help you better understand, target, and cater to the demands of your clients across all platforms, including marketing, sales, and service.


A logo is a symbol or stylized name used to identify a brand. But it goes beyond that. A strong logo is straightforward, versatile, memorable, and consistent with the brand.

with Spectruss