marketing podcast Archives - Spectruss Marketing and Advertising

Running a business is hard. Running a dermatology clinic in the age of TikTok trends and “I saw this on Instagram” diagnosis? Next level.

That’s why we kicked back with Dr. Emily Brewer, Founder and CEO of https://thedermcentertn.com/ (and honestly, one of the sharpest minds in skincare) in our latest Spectruss Speakeasy episode. This one? It’s part real-world medicine, part marketing therapy, and 100% no fluff.

Listen to the episode here!

Welcome to Modern Dermatology

Dr. Emily Brewer didn’t build a brand on hashtags and hope. Her clinic The DERM Center is a go-to spot in Chattanooga because she knows her practice, and knows how to talk about it online without sounding like a robot.

Dr. Brewer’s story hits home for any small to mid-sized business in Chattanooga trying to grow in a competitive field. Her clinic was built on the idea of simplicity and accessibility, no insurance, no rushed appointments, just real results. But with that kind of shift comes its own set of hurdles.

So What’s the Real Issue?

Trust Isn’t Clickable
Marketing healthcare is like building a relationship, except you have about 0.2 seconds before someone scrolls past you for a dog reel. Dr. Brewer chats about how hard it can be to show expertise and warmth… all in a square image.
Content That Doesn’t Feel Cringe
She is showing up on socials with smart, honest, helpful posts. Working with the Spectruss team, she’s figured out how to balance her brand tone with engaging social content that doesn’t scream “We paid someone $2K for this Canva post.”
The Tech Stress is Real
Ads? Meta? Pixel tracking? For a doctor trying to help people, learning the Facebook Business Manager is like the last thing in her priority list. That’s where our Spectruss crew comes in. From Instagram ad specs to targeting the right audience, we’ve helped bring Dr. Brewer’s message to the right audience.

From the Exam Room to Entrepreneurship

Opening her own dermatology clinic wasn’t just a business decision, it was personal. Dr. Brewer was tired of the red tape and five-minute patient visits, so she created a direct-pay model that puts patient experience first. That meant building a brand from scratch. No hospital support, no referral pipeline—just her name and a belief that people deserve better care.

That’s where smart marketing steps in.

Why Dermatologists (and All Businesses) Need a Clear Brand

Your services might be top-tier, but if your online presence looks outdated, potential patients (or customers) might scroll right past. Dr. Brewer talked about the effort it took to get her website, social media, and messaging to reflect what actually makes her clinic different. Her success reminds local business owners that having the right digital marketing strategy really matters.

What Other Business Owners Can Learn

Whether you’re running a med spa, fitness studio, or your grandma’s biscuit empire, authenticity + smart content + actual strategy still wins. Don’t just chase trends. Build trust. Talk like a real person. And find a marketing agency that actually gets you.

Got Questions? Pull Up to Our Open Mic

Dr. Brewer did. You can too. Every Wednesday at 1PM EST, our Open Mic Sessions let business owners bring their challenges, questions, or just hang with Sam (our CEO, marketing madman, and podcast host).

Ready to Build Your Brand with a Real Strategy?

No buzzwords. No BS. Just smart moves, good people, and marketing that works.

Check out the full podcast, and let us know what you think. And, if your ads are stressing you out? Let’s fix them.

FAQ: Marketing for Dermatology Clinics & Local Businesses

What is Spectruss Speakeasy?
Spectruss Speakeasy is a podcast hosted by Spectruss, a Chattanooga-based agency helping small and mid-sized businesses grow through smarter digital marketing. Each episode features business owners and creatives who share their stories and what’s working for them.
Who is Dr. Emily Brewer?
Dr. Emily Brewer is the founder of The Derm Center, a clinic offering personalized dermatology care without insurance hassle. Her model focuses on quality care and patient connection.
How does Spectruss help clinics like hers?
We help clinics design clean websites, improve their SEO, and run smart, targeted ad campaigns on platforms like Google and Instagram. It’s not about spending more, it’s about using your budget wisely.
I’ve never run paid ads. Can Spectruss help me start?
Absolutely. We’ll help you set up Instagram ads, track results through Ads Manager, and make sure your campaign fits your goals and budget.
Can this approach work for businesses outside of healthcare?
Yes. Whether you’re in landscaping, tech, or food service, these same marketing and advertising strategies apply. If you want to grow your audience and increase sales, we’re here to help.

Check out more resources and updates from our team at spectruss.com, or follow us on Instagram @spectrussllc.

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live.

I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point.

Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid ad hacks, and conversion rates (which, yes, matter), but it’s exhausting. Spectruss Racing started because I needed something outside of business to sink my teeth into, and now, it’s become a core part of what makes Spectruss different.

If you want to hear the full unfiltered conversation (including near-death filming experiences and questionable tax write-offs), go listen to the episode here.

But if you’re more of a reader, let’s break it down.

How I Ended Up Racing Dirt Bikes in My 30s

I didn’t grow up riding dirt bikes. I raced bicycles, first mountain biking, then road cycling, and eventually, at a professional level. The goal was to make a living from it, but between some brutal crashes and the 2008 market crash, that plan fell apart.

Fast forward to 2019, I was running Spectruss and needed something outside of work to obsess over. I bought my first dirt bike, entered a race, and that was it. Fifty-plus races later, I’m still here.

How Racing Became a Marketing Strategy

1. Branding That Gets Attention

If you’ve ever watched NASCAR, you’ve seen logos slapped on every car, driver suit, and helmet. That’s not an accident, it’s marketing. Branding is about being remembered.

And let’s be honest: marketing agencies are boring. Everyone posts the same “how to grow on social media” tips. Nobody cares.

Spectruss Racing is something different. When people see our brand on a dirt bike, a jersey, or a race video, it sticks. They associate Spectruss with something exciting, not just another agency talking about ad budgets.

Don’t believe me? Harvard Business Review backs this up. Brands that connect emotionally with people stand out. That’s exactly what we’re doing.

2. Racing Sets Us Apart from Every Other Agency

When I started Spectruss over a decade ago, there were only a few digital marketing agencies. Now, there’s one on every street corner, and a hundred more run out of basements.

So, we had two choices:
🔹 Compete by shouting louder than everyone else.
🔹 Do something so different that people remember us.

We went with option two.

Think about Red Bull, they aren’t just an energy drink company. They’ve built an empire around extreme sports, content, and culture. That’s the model we’re following. Marketing is storytelling, and Spectruss Racing is part of our story.

The Absolute Chaos of Filming Racing Content

I love racing. Zach Etengoff, our videographer, does too,except when I’m flying past him at 45 mph, 12 inches away from his head.

Filming extreme sports is brutal, and Zach will be the first to tell you:
🎥 Dirt bikes move FAST. Timing shots is a nightmare.
🎥 Everything looks flatter on camera. Hills that feel impossible in real life look tiny in footage.
🎥 You get one shot. Unlike filming in a studio, if we miss a moment, it’s gone.

Zach swears it’s worth it. I say he has trauma from almost dying on set. Either way, we’ve got some insane race footage coming soon.

What’s Next for Spectruss Speakeasy?

This podcast isn’t just about racing. We’re bringing on business owners, creators, and storytellers to talk about marketing, branding, and doing things differently.

If you run a business, create content, or just love crazy stories, this is for you.

🎧 Go listen to Episode 1.

If you want your marketing to actually stand out, let’s talk.

📩 Work with Spectruss.

Now, I’m off to crash a dirt bike. Catch you next episode.