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Spectruss Speakeasy with John Wiygul: From Climbing Walls to Building Business Grit

When a business and a lifestyle merge, it creates something unforgettable. That’s exactly what happened when John Wiygul, founder and CEO of High Point Climbing and Fitness, sat down with Sam Silvey on the latest episode of Spectruss Speakeasy. It wasn’t just a chat about climbing or fitness, it was about real ambition, smart risk-taking, and building something that reflects what you believe in.

Chattanooga roots, national reach John grew up in Chattanooga and built something local that now spans eight climbing gyms across three states. He started with a love for climbing, skipping elementary school to hit the rocks with his brother, and turned that into a brand that’s now one of the most respected climbing names in the Southeast.

The gyms are more than places to work out, they’re hubs for people who want a better way to move, connect, and grow. From digging a pit under a parking garage for their first downtown gym to developing a massive 49,000-square-foot facility in Orlando, John’s story is built on commitment, smart thinking, and relentless consistency.

Coffee, culture, and community John didn’t stop with gyms. He and his team launched Trail Town Coffee, a café right next to High Point’s downtown Chattanooga gym. It wasn’t just about caffeine. It was about creating an experience that matched the energy of the community. Sandwiches, specialty drinks, and a direct pass-through to the gym turned it into a local favorite.

This episode wasn’t only about climbing walls and workout routines. Sam and John talked about burnout, discipline, and what it takes to stay grounded while growing fast. From hard races in Puerto Rico to the grind of managing over 150 employees, the theme stayed the same, you can grow a strong business without losing your identity.

For small businesses: lessons from the wall John’s story hits close for any small to mid-sized business owner. Why? Because he started with a niche, went all in, and built it brick by brick, literally. And he did it while keeping his team close and his mission clear.

If you’re building something that matters, this episode is a reminder that you don’t have to play by outdated rules. You can shape something new, something exciting, and something that really reflects your values.

Want to hear how he did it, mistakes, milestones, and all? Listen to the full episode of Spectruss Speakeasy on Spotify, Apple Podcasts, or your favorite platform. And check out more about what we do at Spectruss.com.

FAQ: What You Might Still Be Wondering

  1. What is Spectruss Speakeasy?
    It’s a podcast from Chattanooga-based agency Spectruss, hosted by Sam Silvey. Each episode brings real conversations with business owners, creatives, and people shaping their industries.
  2. Who is John Wiygul and why is his story helpful?
    He’s the founder of High Point Climbing and Fitness. He’s grown a small local idea into a multi-location brand without losing its soul. His experience is relatable for any business trying to scale while staying true to their values.
  3. What can other industries take from this episode?
    Whether you run a coffee shop, creative agency, or retail space, John’s focus on clear branding, smart expansion, and customer connection applies across the board.
  4. How does Spectruss help brands like High Point?
    We help businesses build websites, create brand strategy, manage digital marketing, and deliver results through paid ads, content, and design. Learn more at spectruss.com.
  5. What’s the biggest message from the episode?
    You don’t have to be corporate to be successful. Being involved, staying consistent, and doing things differently still works, and it’s working for High Point.
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Lucky Number 13: The Beginning of Spectruss

What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred trees (literally).

In this episode of Spectruss Speakeasy, Sam Silvey, founder of Spectruss, shares his experience from racing bicycles to launching a creative agency in Chattanooga, TN.

If you’re a small to mid-sized business owner or entrepreneur looking for insights on business, marketing, and creative problem-solving, this episode is for you.

From Racing Bikes to Building Brands

Sam’s story doesn’t start in an office, it starts on a bike.

Long before Spectruss, Sam was a competitive cyclist, pushing himself to the limit. But after dropping out of college to focus on racing, reality hit hard when he got his ass handed to him in his first pro race.

So, what do you do when your plan doesn’t work out? You adapt.

His background in computer science (the one subject in college he actually liked) led him to building websites for small businesses. His first gig? A local coffee shop website, paid partly in coffee and a few hundred bucks.

That’s when he realized businesses didn’t just need websites, they needed branding, marketing, and a plan to grow.

The Start of Spectruss

Before Spectruss, there was Silvey Development, a scrappy operation where Sam juggled coding, photography, and design to help businesses build their online presence.

But if you’ve ever started a business, you know money is tight in the early days. So, when an opportunity arose to clear a tornado-hit property (225 trees, to be exact), he took it.

With zero tree-cutting experience and a couple of chainsaws, he and his crew completed the job for $75,000, enough to fund Spectruss’ first office, new equipment, and a proper start.

From living in the back of his office on a futon to growing a creative agency, Sam built Spectruss with hard work, adaptability, and a vision to help businesses succeed.

Why Spectruss?

The name Spectruss is more than just a brand.

  • “Spectr-“ comes from spectrum, representing the wide range of creative and digital solutions they offer.
  • “-Truss” refers to a strong structural beam, symbolizing the solid foundation businesses need for growth.

At its core, Spectruss helps companies stand out through branding, marketing, and digital strategy.

Learn more about Spectruss here.

Lessons for Business Owners

Entrepreneurs, take notes. Here’s what Sam’s experience teaches about starting and growing a business:

Adaptability matters – Your first idea might not work, and that’s okay. Shift, learn, and find the right opportunity.
Success takes time – It took years of effort for Spectruss to become what it is today.
Solve real problems – Whether it’s a website, brand strategy, or marketing campaign, helping businesses grow is what makes the difference.
Work with the right people – Business is tough. Surround yourself with a team that shares your vision and values.

Where Spectruss is Today

From coffee shop websites to full-scale brand strategy, Spectruss has grown into a well-established digital marketing agency in Chattanooga.

They now help businesses with:

  • Brand Strategy & Creative Design
  • Website Development & SEO
  • Social Media & Digital Advertising
  • Marketing Campaigns & Business Growth Strategy

And they’re not slowing down. Spectruss continues to help brands grow and create real impact through digital marketing.

Listen to the Full Episode

If you’re an entrepreneur, business owner, or just love real stories about starting a business from the ground up, this episode is a must-listen.

🎧 Catch the full episode on:

Need a Marketing Partner? Let’s Talk.

If you’re a small business in Chattanooga or beyond looking for:
✅ Branding that makes an impact
✅ Websites that actually convert
✅ Digital marketing strategies that work

Spectruss can help. 

Get in touch with us today