Mobile devices displaying Instagram ads with vibrant food and nature imagery featuring the Instagram logo and heart symbol.

Instagram has more than 400 million users that share 80 million posts daily, making it a compelling platform for advertisers. The platform itself says its ads can help drive awareness and increase customers among a highly engaged audience. Instagram offers photo ads, video ads, carousel ads, and stories ads.   Reasons to Use Instagram Ads … Read more

Image of diverse hands united, representing teamwork for digital marketing strategies with Spectruss vCMO guidance.

The expertise of an in-house marketing team minus the premium salary   So your company is ready to take your marketing efforts to the next level. What do you do? Either you hire a full-time, in-house marketing director or chief marketing officer (CMO), but these positions require a $70-$200K salary that is way out of … Read more