Google Ads management
Google Ads management that pays for itself.
Search, Performance Max, YouTube and remarketing campaigns, built around the searches that become customers and measured to the booked job, not the click.
Who we are
A Google Ads agency that counts leads, not clicks.
Spectruss is a Google Ads management agency founded in 2012 in Chattanooga, Tennessee, running paid search and PPC for companies across the United States. For Basement and Crawlspace Solutions, our Google Ads work cut cost per lead by 58% and helped take them from #8 to #1 in their market. For Kentuckiana Contracting Services, paid advertising was part of growing from $1M to $9.3M.
We run the account the way an owner would: every dollar tracked to a call, a form or a sale, and budget moved every week to whatever is producing customers.
What we see
Most accounts spend well. They just spend on the wrong things.
The pattern in the accounts we audit: broad match keywords eating the budget on searches that never convert, one landing page for every ad, conversion tracking that counts page views as leads, and nobody looking at search terms more than once a quarter.
The fix is rarely more budget. It is tighter targeting, a landing page per intent, tracking that counts real leads, and someone in the account every week.
Who it is for
Service businesses, retailers and anyone with a sales team.
Our Google Ads clients are foundation and waterproofing contractors, plumbers, painters, medical practices, retailers with a storefront and e-commerce brands. The common thread: a lead has a real value, and the business can handle more of them.
If you cannot tell us what a customer is worth, the Deep Dive works that out first, so the campaign has a target from day one.
The problems it solves
The clicks come in. The customers don't.
Sound familiar? Ask for a quote.
How we do it
How we manage Google Ads. Tracked to the sale.
The campaign is built from your customer value backward, so every decision in the account is about cost per customer, not cost per click.
Fix the tracking first.
Call tracking, form tracking and CRM integration, so a conversion in Google Ads is a real lead, and a lead can be traced to a sale.
Build around intent.
Campaigns and ad groups by service and intent, exact and phrase match that earns its place, and negatives added every week.
A landing page per intent.
Pages that match the search, answer the question and ask for the call, tested against each other.
Manage it weekly.
Search terms, bids, budgets, ad copy and audiences reviewed every week, and a monthly report in plain English: spend, leads, cost per lead, and what changed.
What's included
Scoped in writing. Then the work.
- Account audit and restructure
- Keyword research and negative lists
- Search, Performance Max and Shopping campaigns
- YouTube and Display remarketing
- Ad copy and extensions
- Landing page design and testing
- Call, form and CRM conversion tracking
- Weekly optimization
- Monthly reporting on leads and cost per lead
Every engagement starts with a 15-minute call and a written quote. If the problem is bigger than one service, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Results with the numbers attached.
All case studies →
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Reviews
What clients say about the work.
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“Spectruss has helped transform our business with their creative and financially mindful solutions.”
Questions
Google Ads Management, answered.
Enough to buy meaningful data: in most service categories that is a few thousand dollars a month in media, more in competitive markets like legal, medical and home services in large metros. The right number comes from your customer value and your capacity for new work, which is the first thing we work out.
Agencies typically charge a flat monthly fee or a percentage of ad spend, and the fee usually scales with the size and complexity of the account. We quote a flat monthly fee after looking at your account, so you know the number before you start.
Campaigns can produce leads in the first week. Getting cost per lead down takes a few months of search-term data, landing page tests and bid adjustments. Basement and Crawlspace Solutions saw a 58% lower cost per lead and 317% more conversions inside their first year.
Usually at least one per service. A click on a specific search that lands on a general page converts poorly. We design and build landing pages as part of the work, or improve the pages you have.
We agree a scope and a monthly fee in writing. You own the Google Ads account and every campaign in it, so nothing is held hostage if you leave.
Go deeper
Usually it's not just one thing.
Advertising, the full service → Google Ads in Chattanooga → Meta and Instagram ads → Lead generation →
