Meta and Instagram ads
Meta ads that stop the scroll and fill the calendar.
Facebook and Instagram campaigns built on creative people actually watch, targeted to buyers, and measured by the leads and sales they produce.
Who we are
A Meta ads agency that makes the creative too.
Spectruss is a Meta ads agency founded in 2012 in Chattanooga, Tennessee, managing Facebook and Instagram advertising for companies across the United States. Our team shoots the photo and video, writes the ads, runs the campaigns and tracks them to the lead, so the creative and the media are never two vendors blaming each other.
When Facebook banned ads for Liberty Safe's whole category, we built a campaign that reached the front page of Reddit and 6M+ views, won a Silver ADDY and led to the national account.
What we see
The targeting is fine. The creative is the problem.
Meta's system does most of the targeting now. What it cannot do is make someone stop scrolling. Most accounts we audit run two or three tired creatives for months, send every click to the homepage, and count link clicks as results.
Our Meta work starts with the creative: photography, short video and offers made for the feed, refreshed on a schedule, with a landing page and tracking behind every ad.
Who it is for
Retail, e-commerce, and anyone with a calendar to fill.
Royal Highnies, a luxury loungewear brand, ran monthly digital campaigns and seasonal lifestyle shoots with us that lifted consumer sales 25% and wholesale orders 10% before the new site even launched. Fowler Brothers Co. runs monthly campaigns with us across social, email, TV and print that average 11,000 conversions a month.
Medical practices, home services companies and local retailers use Meta to fill appointments and showrooms; e-commerce brands use it for sales and retargeting. The first step is the same: a 15-minute call and an honest read on whether the numbers can work.
The problems it solves
Boosted posts. No booked appointments.
Sound familiar? Ask for a quote.
How we do it
How we run Meta ads. Creative first, tracked to the sale.
Each campaign gets fresh creative on a schedule, an offer worth stopping for, a landing page that matches, and tracking that counts customers.
Make something worth stopping for.
Photo and video shot for the feed, offers and hooks tested in the first weeks, and new creative every month so costs do not creep.
Build the funnel, not a boost.
Prospecting, retargeting and customer audiences with their own creative and budgets, and the Conversions API set up so Meta learns from real leads.
Land it on the right page.
A landing page per offer, built to convert on a phone, with the form or booking step right there.
Report what it produced.
Leads, appointments and sales by campaign, with cost per lead and return on ad spend in plain English every month.
What's included
Scoped in writing. Then the work.
- Meta account and pixel audit
- Conversions API and CRM tracking
- Photo and video creative production
- Ad copy, offers and hooks
- Prospecting, retargeting and lookalike campaigns
- Instagram and Facebook placements
- Landing pages built for mobile
- Monthly creative refresh
- Monthly reporting on leads and return on ad spend
Every engagement starts with a 15-minute call and a written quote. If the problem is bigger than one service, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Results with the numbers attached.
All case studies →
Facebook banned ads for their whole category.
6M+ views and an ADDY-winning viral campaign that led to the national account.
A luxury brand with a store that could not keep up.
Consumer sales were up 25% and wholesale orders up 10% by the time the new website went live.
Reviews
What clients say about the work.
“Highly recommended only if you like making money and growing your business. If that’s you, you should call the stellar crew at Spectruss.”
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“Working with Sam and the Spectruss team to build my website and elevate my Instagram presence was an absolute game-changer. They completely understood my vision and translated it into a beautiful, functional, and user-friendly website. Beyond the build, their strategic help with Instagram completely transformed my engagement and content quality.”
Questions
Meta Ads Management, answered.
Media is set by you and spent by the auction; most businesses need at least a few thousand dollars a month to give Meta enough conversions to learn from, and e-commerce brands often spend more. Management fees from agencies are usually a flat monthly fee or a percentage of spend, and creative production is sometimes separate. We quote one monthly fee that includes the creative.
Both run from the same Meta account, and the system places ads where they perform. The decision that matters is the creative: vertical video and strong photography for Instagram, and offers that read in a feed. We make the creative for both.
Yes. Our team shoots photo and video, designs the ads and writes the copy, then refreshes it monthly. Creative is the biggest lever in Meta advertising, which is why we never separate it from the media.
By leads, appointments and sales, not clicks. We set up the pixel and the Conversions API, connect your CRM where possible, and report cost per lead and return on ad spend by campaign every month.
Often, yes. Liberty Safe's whole category was banned from Facebook ads, so we built a campaign that reached 6M+ views and the front page of Reddit instead. Restricted categories need creative and channel planning, which is what we do.
Go deeper
Usually it's not just one thing.
Advertising, the full service → Google Ads management → Content creation: photo, video, social → Lead generation →
