Spectruss Blog
Your source for strategic insights
11.19.25
How to Use Google My Business to Get More Customers
If you want more Chattanooga customers without spending a fortune on ads, your Google My Business profile is the fastest place to start. Here’s how…
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11.10.25
Networking as a Great Marketing Tool
You're putting in the work: buying coffee, trading business cards, and building trust. But if those efforts aren't helping your website rank higher or bringing…
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11.6.25
Building a Business Around Healing with Erin Rayburn
In this episode of Spectruss Speakeasy, we sit down with Erin Rayburn, founder of Evergreen Therapy, to explore how horses and EMDR are helping people…
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10.21.25
We Created a Product Designed for Landscaping Companies
Spectruss 360 is a complete marketing system built for Landscaping Companies ready to grow. From lead generation to automation, it helps you attract clients, track…
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10.14.25
Hormones, Weight, and Women’s Health With Dr. Patricia McLelland
There’s no shortage of opinions out there on hormones and weight-loss meds, and most of them are loud. So, for this episode of the Spectruss…
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10.10.25
Here’s Why a Top-Tier Custom Website is Non-Negotiable
Today’s customers demand a seamless online experience: a staggering 81% of buyers research companies online before making a decision. This makes a professional website the…
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9.23.25
Clay Watson’s Journey Through Business and Life
In this episode of Spectruss Speakeasy, Clay Watson opens up about growing Mountain View Auto Group, surviving a helicopter crash, and the leadership values that…
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9.23.25
2026 Is Getting Close: What Are You Doing for Your Last Marketing Push?
The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move?…
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9.12.25
We Have a New Website! A Real Partner for Local Businesses
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused…
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8.14.25
Inside Fenix24 with John Anthony Smith
In this episode of Spectruss Speakeasy, John Anthony Smith shares his journey from outdoor adventurer to innovation leader at Fenix24, offering insights on cybersecurity, resilience,…
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8.14.25
Matt McLelland’s Approach to Leadership and Local Impact
In this episode of Spectruss Speakeasy, Matt McLelland shares how curiosity has shaped his journey, from leading innovation at Covenant Transport to exploring Chattanooga’s outdoor…
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8.13.25
Spectruss Racing at the Red Bull Tennessee Knockout this last weekend!
This isn’t your typical marketing blog post. Our founder, Sam Silvey, shares a personal entry about his recent time at the Red Bull Tennessee Knockout,…
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6.13.25
A Conversation with Seth Cathy of the Chick-fil-A Family
In this episode of Spectruss Speakeasy, Seth Cathy shares what it was like growing up in the Chick-fil-A family and how his love for dirt…
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6.5.25
How to Get More Leads: for Small Business Owners Who Want a Marketing Partner
Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does….
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5.27.25
Building Legacy and Growth: Cole Webster on The Barn Nursery’s Evolution
In this episode of Spectruss Speakeasy, Sam Silvey sits down with Cole Webster of The Barn Nursery to talk about growing a third-generation business, navigating…
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4.30.25
AI in Marketing: The Stats & Why It’s Changing the Game
Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure:…
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4.18.25
Full Circle: Trail Runs, T-Shirts, and Good Times with John Wiygul
In this episode of Spectruss Speakeasy, Sam Silvey sits down with John Wiygul, an OG creative and endurance junkie, to talk about trail racing mishaps,…
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4.15.25
Building Better Founders, Smarter Capital: A Candid Conversation with Jonathan Bragdon
In this episode of Spectruss Speakeasy, Jonathan Bragdon shares raw insights on startup funding, founder resilience, and smarter paths to growth. From surviving the 2008…
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