ChatGPT Ads Are Here — Here’s What They Actually Are and How They Work A business owner searches for a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT gives them a recommendation. The plumber it names is running a ChatGPT ad. That business owner … Read more
The Businessman Behind the Bar: What Matt Brock Gets Right About Criminal Defense Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation. When he opened Best & Brock in Chattanooga, he was not walking in as a polished associate from … Read more
What 30 Years in Tech Taught One Investor About Starting, Scaling, and Staying in the Game From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by the Spectruss Speakeasy to talk about it all. His time at Sun during the early … Read more
Chattanooga is becoming one of the most important quantum technology hubs in the country. Through the Chattanooga Quantum Collaborative (CQC), a partnership between EPB, IonQ, local government, and major research universities, the city is building the infrastructure for quantum computing and quantum networking that could generate $5 billion in economic benefit over the next decade. … Read more
Why Did Dr. McLelland Move Away from Prescriptions? Like most doctors, Dr. McLelland was trained to match symptoms with medication. A patient comes in, identifies a problem, and leaves with a prescription. That model works sometimes. But she started noticing a pattern: a prescription would fix one symptom and create a new one. Then another … Read more
If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for the services you offer, it’s probably because your content wasn’t built for the way these systems work. AI search tools don’t read websites the same way Google’s traditional algorithm does. They … Read more
If you’re paying a marketing agency and you’re not sure what you’re getting for it, you’re not alone. A lot of business owners sit through monthly reports full of charts and metrics but walk away still wondering: is this actually working? The answer should be obvious. You should see more leads, more customers, or more … Read more
GEO, or Generative Engine Optimization, is the practice of structuring your website content so AI-powered search tools can find it, understand it, and cite it in their answers. If your business relies on being found online, GEO matters because the way people search is changing fast. Tools like ChatGPT, Google AI Overviews, and Perplexity are … Read more
Matt Hullander has built, scaled, and sold businesses in Chattanooga for years. He’s a serial entrepreneur, an author, and a former mayoral candidate. On this episode of the Spectruss Speakeasy Podcast, he sat down with us for an honest conversation about what it actually takes to grow a company, sell it well, and figure out … Read more
More business owners are running the same test. They open ChatGPT, ask for the best company in their industry or city, and watch their competitors get recommended while their own business is never mentioned. They’re on Google. They have a website. So why are they invisible? That’s the question every business needs to answer in … Read more
Stay connected with us and receive the latest news and updates from our team.
