Chattanooga is becoming one of the most important quantum technology hubs in the country. Through the Chattanooga Quantum Collaborative (CQC), a partnership between EPB, IonQ, local government, and major research universities, the city is building the infrastructure for quantum computing and quantum networking that could generate $5 billion in economic benefit over the next decade. … Read more
Why Did Dr. McLelland Move Away from Prescriptions? Like most doctors, Dr. McLelland was trained to match symptoms with medication. A patient comes in, identifies a problem, and leaves with a prescription. That model works sometimes. But she started noticing a pattern: a prescription would fix one symptom and create a new one. Then another … Read more
If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for the services you offer, it’s probably because your content wasn’t built for the way these systems work. AI search tools don’t read websites the same way Google’s traditional algorithm does. They … Read more
If you’re paying a marketing agency and you’re not sure what you’re getting for it, you’re not alone. A lot of business owners sit through monthly reports full of charts and metrics but walk away still wondering: is this actually working? The answer should be obvious. You should see more leads, more customers, or more … Read more
GEO, or Generative Engine Optimization, is the practice of structuring your website content so AI-powered search tools can find it, understand it, and cite it in their answers. If your business relies on being found online, GEO matters because the way people search is changing fast. Tools like ChatGPT, Google AI Overviews, and Perplexity are … Read more
Matt Hullander has built, scaled, and sold businesses in Chattanooga for years. He’s a serial entrepreneur, an author, and a former mayoral candidate. On this episode of the Spectruss Speakeasy Podcast, he sat down with us for an honest conversation about what it actually takes to grow a company, sell it well, and figure out … Read more
More business owners are running the same test. They open ChatGPT, ask for the best company in their industry or city, and watch their competitors get recommended while their own business is never mentioned. They’re on Google. They have a website. So why are they invisible? That’s the question every business needs to answer in … Read more
The first 90 days of a marketing partnership have almost nothing to do with results. That’s not a bad thing. It’s just the reality of how good marketing gets built, and most business owners don’t find that out until they’re already frustrated. Some expect momentum by week two. Others assume the agency will figure everything … Read more
Ron Jones has been in banking in Chattanooga since 1985. He’s the Regional President of SouthEast Bank and has lived through every economic cycle this market has seen. We sat down with him on the Spectruss Speakeasy because he’s the kind of person who tells you the truth about money without trying to sell you … Read more
You built a solid landscaping business. The crews show up, the work is good, and clients refer you without being asked. But at some point, referrals stop being enough. You need leads coming in on a schedule you can count on, so you do what makes sense. You set up a Google Ads account, put … Read more
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