Fowler Brothers Co.Home & Patio
140 Years in Business. Reaching 8-Figure Milestone, Powered by our Partnership
Services
Formerly known as The Furniture Shoppe and The Patio Shop, the business faced the challenge of operating under two separate brands, which required double the effort in marketing, advertising, website management, and social media. In 2020, we proposed a streamlined solution to consolidate both entities under a single, unified name that honored the company’s heritage: Fowler Brothers Co. Home & Patio. This rebrand also earned us an ADDY Award in the Elements of Advertising category for Branding.
Following the successful rebrand, our next challenge was to reintroduce Fowler Brothers to the local community and expand its digital footprint. As the company’s exclusive marketing partner, we developed and executed a comprehensive marketing strategy that positioned Fowler Brothers as the region’s premier destination for home and patio furnishings. Our continued efforts have strengthened their online presence and brought customers, both new and returning through their doors from all over the region.
In 2020, Fowler Brothers underwent a transformative rebrand that included a complete renovation of their campus, designed by our team. This comprehensive initiative featured a new brand identity, exterior and interior redesign, wayfinding systems, and a fully revamped website. While honoring the legacy of this family-owned business, we re imagined the brand to reflect the founders’ original vision, one that resonates with loyal customers and appeals to new audiences alike.
This new chapter has empowered our team to execute dynamic monthly marketing campaigns that drive engagement and sales. Each month, we update the website to feature current promotions across all furniture lines, accompanied by four targeted email campaigns. We also visit the showroom to film a 30-second television commercial and conduct two content days focused on creating social media reels and posts that promote offers and build audience connection.
The monthly campaign includes print advertisements for local magazines, digital broadcast ads for TV and social media, two original blog articles, and updates to their on-campus digital billboard. Together, these efforts ensure a consistent, strategic presence that keeps Fowler Brothers top-of-mind across all platforms.
By enhancing their brand’s omnipresence across digital and physical platforms, our monthly campaigns have consistently delivered an average of 11,000 conversions per month. These include Google Ads engagement, phone calls, Google Business Profile direction requests, and click-to-call actions. We’ve significantly expanded Fowler Brothers’ reach on social media, drawing in customers from major surrounding markets like Nashville and Atlanta to their Chattanooga showroom. This strategic, multi-channel presence has helped secure multiple annual “Best of the Best” awards, further solidifying Fowler Brothers as a leading name in the regional furniture and interior design industry.
In 2025, to celebrate their 140th anniversary and five generations of family ownership, we launched a complete website redesign. The new site offers a refreshed, user-friendly experience that allows customers to explore their furniture collections, discover the brands they carry, learn about available services, meet the team, and dive into a rich history that spans from 1885 to today.
Multimedia Production
Powering Brand Growth Through Omnipresence
Our team manages the full scope of multimedia production for Fowler Brothers, including filming, scriptwriting, commercial development, and broadcast advertising. We also create and schedule their monthly social media content, posts, reels, and videos. In addition, we write two monthly blogs that align with their brand identity and update their monthly specials page. All photo and video assets are produced, managed, and uploaded to their social media channels to maintain strong, consistent engagement with their audience.
In 2025, we expanded their content strategy by launching a branded podcast. This new platform not only extends their digital reach but also allows them to share their rich family history and highlight the services they offer to the community, positioning them as both industry leaders and trusted local voices.
Average Annual Analytics
Our team is committed to continuous performance monitoring
GOOGLE ADS
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Web Design + Development
Beauty into every pixel
Print + Traditional Advertising
One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one. Efficiency is really important to me as well as quality. Spectruss upped our quality, upped our look, upped our game over all in general. So it’s been a great asset for us to move over to Spectruss.
Carter Fowler
President
Fowler Brothers Co. Home & Patio
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Choosing a marketing partner is a big deal, it affects your business, your brand, and your future. We don’t take that lightly. We want to be a team so can rely on to think ahead, solve problems, and show up when it matters most.
