Southside
Social
Southside Social
Bowling pins on a wooden table against a dark background, a classic element for Southside Social's ambiance.Three weathered bowling pins with orange stripes on a wooden surface, highlighting Southside Social's retro bowling theme.
Bold text on black and white background promoting 'Eat,' 'Drink,' and 'Bowl' for Southside Social in Chattanooga.

Chattanooga’s First Boutique
Bowling Alley, Restaurant + Bar.

The challenge

The growth of Chattanooga’s Southside district opened new opportunities for nightlife in the city. Southside Social was the first boutique bowling alley, restaurant and bar to offer a variety of games and different spaces for friends and family to hang out. The challenge was how to give this dynamic new hot spot a fun and exciting brand to introduce to the city.

Stylized sword design with geometric patterns in black and white, representing Agua Plus's innovative branding approach.

SOLUTION

Being the first boutique immersive destination for food and games, our team develop a brand that had to scream fun and high energy that is also elevated, sophisticated and modern! And that’s exactly what we delivered to Southside Social.

The simplicity of the design of the Southside Social logo encompassed all of the points that it needed to represent. The angle, curves and continuous lines feel highly dynamic yet still elegant and neon light ready for beautiful signage!

We also worked on the environmental design for the building, menus, and a variety of merchandise and different ways of using the logo to raise brand awareness and recognition.

Our team designed and developed the website for Southside Social as well to display all the functions and events that they provide, bookings and reservations and a menu for food and drinks.

Interior of Southside Social bowling alley showing lanes, patrons, neon signage, and seating areas under warm lighting.Interior of Southside Social bowling alley showing lanes, patrons, neon signage, and seating areas under warm lighting.
Black t-shirt featuring "SOUTHHIDE" logo, business card, and teal color swatches for Southside Social branding project.Black t-shirt featuring "SOUTHHIDE" logo, business card, and teal color swatches for Southside Social branding project.
Logo design for Southside Social, showcasing branding guidelines and emblems by Spectruss for Chattanooga venue.Logo design for Southside Social, showcasing branding guidelines and emblems by Spectruss for Chattanooga venue.
Two smartphones display dining content and a colorful appetizer menu from Southside Social in Chattanooga.Two smartphones display dining content and a colorful appetizer menu from Southside Social in Chattanooga.
Two laptops showing event details and a food menu with prices at Southside Social restaurant in Chattanooga.Two laptops showing event details and a food menu with prices at Southside Social restaurant in Chattanooga.
Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.
Minimalist logo design for Spectruss with central letter "S" and dynamic arrows, showcasing digital marketing expertise.

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