Basement And Crawlspace Solutions
Improving digital reach for a trusted local contractor
Services
We partnered with Basement and Crawlspace Solutions to elevate their digital presence and drive measurable growth. Our team redesigned their website from the ground up, created optimized service pages, and launched a full-scale SEO strategy to boost long-term search rankings. To support their SEO efforts, we also developed ongoing blog articles targeting key search terms and local service queries. At the same time, we implemented targeted Google Ads campaigns to generate immediate leads, reduce cost per conversion, and give them a competitive edge in the local market.
Basement and Crawlspace Solutions is a trusted Chattanooga-based company specializing in foundation repair, basement waterproofing, and crawlspace encapsulation. With a growing local reputation, they needed an online presence that matched the quality of their work, both in functionality and visibility.
Their biggest challenge? Ranking higher in search results to capture long-term leads, while also staying competitive through short-term campaigns that drove immediate inquiries. Their previous website lacked the clarity, structure, and technical SEO needed to perform in today’s digital space.
To address this, we took a dual-approach: rebuild their website from the ground up to enhance user experience and content flow, while launching both long-term SEO and short-term Google Ads strategies to deliver results from day one.
We started with a complete website overhaul, restructuring their content and modernizing the design to clearly showcase their range of services. Each service page was crafted to educate potential customers and build trust, while making it easy to contact or request a quote.
Alongside the new site, we rolled out a robust SEO strategy. This included in-depth keyword research, on-page optimizations, and a strategic link-building campaign to increase their domain authority. These efforts helped their site climb in organic search rankings and improved their visibility across Chattanooga and surrounding areas.
To drive immediate results, we implemented a lead generation plan using Google Ads. Our team launched highly targeted PPC campaigns, focusing on high-intent search terms and refining ad copy and landing pages to boost performance. The result? A 317% increase in overall conversions within six months, and a 58% reduction in cost per lead.
This integrated approach allowed Basement and Crawlspace Solutions to build a stronger digital foundation while bringing in qualified leads consistently.
Web Design + Development
Designed for Performance. Optimized for Growth.
Measured Success
Performance monitoring is part of everything we do
Creative Advertising
Disrupt the Ordinary
After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision. They designed a beautiful website, have optimized SEO with several great new ideas and we have not missed a beat with PPC lead volume. Their communication, which I value highly, has only gotten better. I highly recommend giving them an opportunity to earn your business if you need marketing help!
Neil Scott
General Manager
Basement and Crawlspace Solutions
One agency for all your
marketing and advertising needs
Your goals. Our expertise. Real results.
Choosing a marketing partner is a big deal, it affects your business, your brand, and your future. We don’t take that lightly. We want to be a team so can rely on to think ahead, solve problems, and show up when it matters most.
