Conversant Group
A Bold Identity for a Bulletproof Business
Services
Conversant Group is a Chattanooga-based IT infrastructure and security consulting firm that has been working with clients around the world since 2009. As their reputation and services evolved, they needed a brand identity that matched their expertise — modern, trusted, and forward-thinking. The challenge was to refresh their visual identity in a way that communicated both their deep technical knowledge and their leadership in cybersecurity innovation.
To support this rebrand, we also designed and developed a new website that not only showcases their wide-ranging capabilities, but also positions them as a cutting-edge, reliable partner in IT security. The result is a cohesive brand experience that builds trust, highlights their impact, and sets them apart in a competitive global market.
Our team started by developing a brand new logo to energize their brand. We took the time to understand every part of their business and the passion they have for their work. After creating several ideas, we landed on a logo that perfectly represents all the complex elements involved in IT infrastructure, distinctly marked as Conversant Group. As part of this branding process, we also worked with the architects of their new office space, applying the new brand and colors throughout their physical environment with signage.
We also helped Conversant Group develop various swag items and set up for trade shows, which are key to their visibility. Moving from physical to digital, our team then took on phase two: redesigning and developing Conversant Group’s website. We applied all the principles from their new identity and office design to their online home. Their website was designed to dynamically and excitingly showcase all the work and services they provide, clearly explaining IT infrastructure and security for the B2B world.
Brand Identity
Identity with intention
Web Design + Development
Strategic Websites for Smarter B2B Communication
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