Dexter White Construction
A legacy of homebuilding showcased for the web
Services
Dexter White Construction has been one of Chattanooga’s go-to home builders since the early 1990s, renowned for their “Timeless Appeal, Crafted with the Finest Architectural Details.” They don’t just build houses; they craft legacies, whether it’s giving an existing home a stunning facelift or bringing a completely customized dream build to life from the ground up. They came to us needing a brand new website, a digital showcase that could truly reflect the breathtaking quality and the incredible variety of architectural styles they’ve mastered over decades. Their challenge was to translate their tangible artistry into an equally impressive online experience.
Our Spectruss team dove deep into Dexter White Construction’s extensive portfolio, meticulously collecting and curating stunning photography that showcased the beauty of the homes they’ve brought to life. Instead of simply uploading a gallery, we developed a thoughtful site map that gave each home its own dedicated page. Every project page told a story—featuring a rich image gallery, insights into construction methods, and a detailed breakdown of finishes used. Our goal was to highlight every nail, beam, and detail that reflects their exceptional craftsmanship.
We wanted browsing their work to feel intuitive and inspiring. To make that happen, we approached the design with intention, giving each home in their portfolio its own unique identity. We categorized projects by architectural style—whether Craftsman, Modern Farmhouse, Traditional, or beyond—and gave each home a distinct, memorable name. This smart organization wasn’t just for visual appeal; it enhanced the user experience, making it easier for potential clients to explore the styles they love and envision their own dream home brought to life by Dexter White Construction.
Web Design + Development
Where dream homes live
Website Management
Where Every Past Project Still Stands Proud
One agency for all your
marketing and advertising needs
Your goals. Our expertise. Real results.
Choosing a marketing partner is a big deal, it affects your business, your brand, and your future. We don’t take that lightly. We want to be a team so can rely on to think ahead, solve problems, and show up when it matters most.
