Lookout Wild Film Festival
Driving exponential growth for an annual celebration of outdoor films
Services
The Lookout Wild Film Festival has built a strong reputation as an annual celebration of outdoor adventure, conservation, and storytelling through film. Each year, the festival draws in a passionate audience eager for inspiring stories and breathtaking visuals — and with that comes rising expectations. The challenge for Lookout Wild was not only to deliver a consistently high-quality event but to keep evolving in a way that felt fresh, exciting, and true to its mission.
Since its launch in 2012, the Lookout Wild Film Festival has grown from a regional event into a globally recognized celebration of outdoor adventure, conservation, and powerful storytelling. From the beginning, Spectruss has been a key partner in helping the festival evolve — strategically growing its audience, expanding its reach, and refining its brand year after year.
To keep pace with rising expectations and consistent growth, we introduced annual brand updates that gave each festival a fresh identity while staying true to its mission. These updates included reimagined visuals, new themes, responsive website designs, and bold, modern marketing materials that reenergized attendees and attracted new audiences. A standout moment came in 2019, when we completely redesigned the festival’s brand — launching a dynamic new logo and a fully rebuilt website that captured the energy and spirit of the event.
Our team has led all digital marketing efforts from the start, including targeted ad campaigns, social media strategy, and email marketing — all of which contributed to rising brand recognition and increased attendance. These efforts helped the festival attract worldwide film submissions and secure sponsorships from major outdoor brands like Red Bull, Audi, The North Face, and Patagonia.
By 2015, the festival’s growth demanded a larger venue — and since then, it’s continued to expand, moving into bigger spaces each year to meet demand. Today, the Lookout Wild Film Festival stands as a premier destination for outdoor filmmakers and enthusiasts from around the world, thanks to a decade-long commitment to creative evolution, strategic branding, and a shared vision for celebrating wild places and the people they inspire.
Brand Development
Intentional branding, Architected for impact.
Social Media
Advertise to your audience
Festival ready deliverables
Website Design & Development
Annually updated, fresh new look
We’ve been fortunate enough to work with Spectruss. Over the years, we’ve had folks come up to us and say how good everything looks, how strong the website is. Spectruss has done the design work and website, and they deliver and help us do that every year. In 2022, we needed help on the marketing and advertising side. Our ticket sales were way down, and that’s where their expertise came in with strategy. We couldn’t have done it without Spectruss. I can’t suggest highly enough working with their team. It’s a creative crew, it’s a fun crew, it’s a crew that got the culture of what we’re after, and they took our event and made it their own. It’s been a great partnership over the years, and I can’t recommend them highly enough.
Andy Johns
Festival Director
Lookout Wild Film Festival
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