Spectruss isn’t your typical marketing agency. We are a homegrown Chattanooga business with over 12 years of experience in helping local businesses succeed. We take pride in our hometown and understand the specific challenges you face. We don’t just speak marketing jargon – we speak Chattanooga marketing, tailored to your unique needs. A Fresh Look, … Read more
As a business owner, the many marketing tools available can be overwhelming. However, using the right free tools can help your business grow. These tools improve your marketing without costing money. You can choose from email marketing platforms to social media management tools, depending on your needs and goals. In this article, we will explore … Read more
Special dates like Father’s Day, Independence Day, and Christmas are magical times filled with celebrations and chances to connect with loved ones. For businesses, these periods are crucial for increasing sales, strengthening customer relationships, and standing out from the competition. Why Special Dates? Special dates throughout the year, not just traditional holidays, can be used … Read more
Forget one-time purchases. Consumers are ditching the traditional retail model and embracing the subscription revolution. This trend offers a golden opportunity for businesses of all sizes: the subscription model. This guide, crafted by your marketing partner Spectruss, dives deep into the subscription game, exploring its core benefits and practical strategies to help you decide if … Read more
Mother’s Day is a significant commercial event in the United States, with people spending millions each year to celebrate the special women in their lives. But with so many businesses dying for attention, how can you ensure yours stands out online and captures a share of this lucrative market? The answer lies in Search Engine … Read more
In today’s dynamic marketing environment, simply throwing spaghetti at the wall and hoping it sticks is no longer a viable strategy. Customers are bombarded with marketing messages across countless channels, making it crucial to stand out from the noise. The key? Data-driven marketing. This approach leverages data and analytics to inform every step of your … Read more
Does your social media presence feel like a yell lost in the crowd? Many businesses struggle with the overwhelming number of platforms like Facebook, Instagram, and X. The truth is, that blasting your message everywhere won’t get you far. It’s a recipe for wasted time and resources. At Spectruss, we believe in strategic social media … Read more
Imagine this: you’ve poured your heart and soul into building a fantastic local business. Your storefront is welcoming, your products are top-notch, and your customer service is exceptional. Yet, a nagging question persists: why aren’t more local customers discovering your company? In today’s digital age, a robust online presence is no longer a luxury for … Read more
In the dynamic landscape of digital marketing, the rise of chatbots has heralded a new era in customer service. These intelligent virtual assistants are revolutionizing the way businesses interact with their audience, offering benefits in customer service, lead generation, and engagement. We will delve into the multifaceted advantages of chatbots and provide actionable tips for … Read more
Maintaining relevance and visibility is crucial for businesses and individuals as its 2024 already. One strategy that has proven to be a game-changer in the realm of social media is Hashtag Marketing. From Twitter and Instagram to LinkedIn and beyond, hashtags have evolved into powerful tools for amplifying reach, fostering engagement, and establishing brand identity. … Read more
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