Running a business is hard. Running a dermatology clinic in the age of TikTok trends and “I saw this on Instagram” diagnosis? Next level.
That’s why we kicked back with Dr. Emily Brewer, Founder and CEO of https://thedermcentertn.com/ (and honestly, one of the sharpest minds in skincare) in our latest Spectruss Speakeasy episode. This one? It’s part real-world medicine, part marketing therapy, and 100% no fluff.
Welcome to Modern Dermatology
Dr. Emily Brewer didn’t build a brand on hashtags and hope. Her clinic The DERM Center is a go-to spot in Chattanooga because she knows her practice, and knows how to talk about it online without sounding like a robot.
Dr. Brewer’s story hits home for any small to mid-sized business in Chattanooga trying to grow in a competitive field. Her clinic was built on the idea of simplicity and accessibility, no insurance, no rushed appointments, just real results. But with that kind of shift comes its own set of hurdles.
So What’s the Real Issue?
- Trust Isn’t Clickable
Marketing healthcare is like building a relationship, except you have about 0.2 seconds before someone scrolls past you for a dog reel. Dr. Brewer chats about how hard it can be to show expertise and warmth… all in a square image. - Content That Doesn’t Feel Cringe
She is showing up on socials with smart, honest, helpful posts. Working with the Spectruss team, she’s figured out how to balance her brand tone with engaging social content that doesn’t scream “We paid someone $2K for this Canva post.” - The Tech Stress is Real
Ads? Meta? Pixel tracking? For a doctor trying to help people, learning the Facebook Business Manager is like the last thing in her priority list. That’s where our Spectruss crew comes in. From Instagram ad specs to targeting the right audience, we’ve helped bring Dr. Brewer’s message to the right audience.
From the Exam Room to Entrepreneurship
Opening her own dermatology clinic wasn’t just a business decision, it was personal. Dr. Brewer was tired of the red tape and five-minute patient visits, so she created a direct-pay model that puts patient experience first. That meant building a brand from scratch. No hospital support, no referral pipeline—just her name and a belief that people deserve better care.
That’s where smart marketing steps in.
Why Dermatologists (and All Businesses) Need a Clear Brand
Your services might be top-tier, but if your online presence looks outdated, potential patients (or customers) might scroll right past. Dr. Brewer talked about the effort it took to get her website, social media, and messaging to reflect what actually makes her clinic different. Her success reminds local business owners that having the right digital marketing strategy really matters.
What Other Business Owners Can Learn
Whether you’re running a med spa, fitness studio, or your grandma’s biscuit empire, authenticity + smart content + actual strategy still wins. Don’t just chase trends. Build trust. Talk like a real person. And find a marketing agency that actually gets you.
Got Questions? Pull Up to Our Open Mic
Dr. Brewer did. You can too. Every Wednesday at 1PM EST, our Open Mic Sessions let business owners bring their challenges, questions, or just hang with Sam (our CEO, marketing madman, and podcast host).
Ready to Build Your Brand with a Real Strategy?
No buzzwords. No BS. Just smart moves, good people, and marketing that works.
Check out the full podcast, and let us know what you think. And, if your ads are stressing you out? Let’s fix them.
FAQ: Marketing for Dermatology Clinics & Local Businesses
- What is Spectruss Speakeasy?
Spectruss Speakeasy is a podcast hosted by Spectruss, a Chattanooga-based agency helping small and mid-sized businesses grow through smarter digital marketing. Each episode features business owners and creatives who share their stories and what’s working for them. - Who is Dr. Emily Brewer?
Dr. Emily Brewer is the founder of The Derm Center, a clinic offering personalized dermatology care without insurance hassle. Her model focuses on quality care and patient connection. - How does Spectruss help clinics like hers?
We help clinics design clean websites, improve their SEO, and run smart, targeted ad campaigns on platforms like Google and Instagram. It’s not about spending more, it’s about using your budget wisely. - I’ve never run paid ads. Can Spectruss help me start?
Absolutely. We’ll help you set up Instagram ads, track results through Ads Manager, and make sure your campaign fits your goals and budget. - Can this approach work for businesses outside of healthcare?
Yes. Whether you’re in landscaping, tech, or food service, these same marketing and advertising strategies apply. If you want to grow your audience and increase sales, we’re here to help.
Check out more resources and updates from our team at spectruss.com, or follow us on Instagram @spectrussllc.
