Marketing team having a strategy meeting in a modern office to get more leads

Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does. You’ve probably tried boosting posts, hiring a freelancer, or even doing it all yourself. And still… nothing changes. At Spectruss, we help small businesses like yours turn confusion into clarity, … Read more

Person working on laptop implementing AI in marketing tools for business growth

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketing is now accessible and proving effective … Read more

John Wiygul and Sam Silvey during Spectruss Speakeasy podcast episode 8

When a business and a lifestyle merge, it creates something unforgettable. That’s exactly what happened when John Wiygul, founder and CEO of High Point Climbing and Fitness, sat down with Sam Silvey on the latest episode of Spectruss Speakeasy. It wasn’t just a chat about climbing or fitness, it was about real ambition, smart risk-taking, … Read more

The Beginning of Spectruss - Episode 2 of the Spectruss Speakeasy podcast featuring a conversation about business, branding, and entrepreneurship

What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred trees (literally). In this episode of Spectruss Speakeasy, Sam Silvey, founder of Spectruss, shares his experience from racing bicycles to launching a creative agency in Chattanooga, TN. If you’re a … Read more

Spectruss Speakeasy marketing podcast logo featuring bold typography and modern branding, based in Chattanooga, Tennessee.

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid … Read more

Small business owner holding an open sign, symbolizing brand authenticity and a welcoming local presence.

For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your brand’s original identity. Authenticity is what helps customers trust you, especially in a community-focused market like Chattanooga. At Spectruss, we know the struggle of selling but keeping authentic, that’s why … Read more