Sam Silvey
FOUNDER
Driven by lifelong curiosity and a passion for complex problem solving, Sam Silvey founded Spectruss in Chattanooga, TN in 2012, evolving it from a website development firm into a full-service marketing and advertising agency. After studying Computer Science at the University of Tennessee at Chattanooga, he pursued his love for bicycle racing, earning titles such as Tennessee State Pro Road Race Champion and SEC Division I Overall Mountain Bike Champion. Transitioning to business, Sam launched his first venture post-racing, quickly scaling to offer comprehensive services including custom e-commerce development, branding, digital ads, lead generation, CRM integrations, videography, content strategy, and fractional CMO consulting.
For over 14 years, Sam has led the award winning agency Spectruss to work with hundreds of clients in diverse industries such as, home services, legal, tech, retail, consumer goods, e-commerce, hospitality, real estate, healthcare, and financial. He guided results like viral campaigns with 15M+ shares for an international brand and cost-saving e-commerce solutions bypassing high licensing fees for a mid-sized supply company. Key projects include building custom API-connected platforms to service brands like YUM, Chick-fil-A, and Texas Roadhouse, a lead generation and brand building project that led to the sale of an 8-figure home service business to private equity, and the rebrand / fractional CMO management of a 140 year old furniture company that took them from 7 figures to 8 figures.
As a high-level professional Fractional Chief Marketing Officer (CMO), Sam brings executive-level guidance to organizations seeking strategic marketing expertise without the commitment of a full-time role. His hands-on experience in scaling agencies and transforming client brands positions him ideally to align marketing efforts with business goals, optimize digital presence, and foster sustainable growth. Based in Chattanooga, Sam is dedicated to empowering businesses nationwide with the tools and insights needed to thrive in competitive markets.
What inspired you to start your career in marketing/advertising?
I’ve always loved competing. I began racing bicycles at 12 years old and that competitive spirit is still strong today. It’s really what marketing and advertising is all about: beating your competition.
What do you enjoy most about working at Spectruss?
Winning for our clients, learning how to build a scalable business, and embracing our creativity.
How do you stay ahead of industry trends and innovations?
Constantly learning. I hope to continue researching and learning until I leave this earth.
What’s your favorite project you’ve worked on so far?
My most exciting project is Spectruss. It’s been a constant work in progress. For client work, any client that we produce a quality ROI for is an exciting project for me.
What do you like most about Chattanooga?
The amazing nature that we have to play in.
Tell us a fun fact about yourself?
My peak one minute power. I recorded during a cycling race was 768 watts at 70kg
In another life, what would be your profession?
Professional racer or drummer in an 80’s hair band
Movies/TV shows you would recommend.
The Gentleman is by far my favorite series.
What was the first concert you’ve ever seen?
Widespread Panic, I was a little hippie kid back then lol
Favorite food?
Pasta
Top bucket list item?
Ride my motorcycle from Patagonia to Alaska
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If you like what you’ve seen, let’s schedule a time to chat over zoom. It’s a no pressure conversation where we can get to know each other, chat about your pain points, and see if we’re a good fit to partner together.
