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Kentuckiana Contracting Services ยท Home Services

Stuck at $1M. Now $9.3M.

$1M to $9.3MRevenue grew from about $1M to $9.3M, and the team grew from 10 to 40+.
40+Employees, up from 10
Kentuckiana Contracting Services work by Spectruss

The problem

Stuck around $1M with a team of 10.

Kentuckiana Contracting Services is a foundation and waterproofing company that wants to be the region's leader. They were a team of 10 doing around $1M a year, and their website was not bringing in new business or showing what made them different.

What we found

Buyers wanted the whole job, start to finish.

People shopping for foundation repair want to know exactly what happens from the first call to the finished job, and they want a local company that understands the area. The old site explained neither, and KCS was not showing up in the searches and towns that mattered.

WhereLouisville, KY

What we built

Then we went and built it.

01 A new websiteDesigned and built from scratch, with a page for every service from basement waterproofing to crawl space and concrete repair.
02 Location pagesDedicated pages for each key area, so KCS shows up where its customers live and gets more qualified leads.
03 SEO contentCopy written around the searches that matter, plus ongoing blog articles and updates.
04 Video productionA full video production that tells the KCS story and builds trust before the first call.
05 Paid advertisingOnline ads managed to reach the right audience and keep the phones ringing.

The work

What it looked like.

Kentuckiana Contracting Services work by Spectruss, 1 of 4
Kentuckiana Contracting Services work by Spectruss, 2 of 4
Kentuckiana Contracting Services work by Spectruss, 3 of 4
Kentuckiana Contracting Services work by Spectruss, 4 of 4

The result

$1M to $9.3M

Revenue grew from about $1M to $9.3M, and the team grew from 10 to 40+.

“It takes a lot to grow a business, but none of it matters if the phones aren't ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive. I highly recommend Spectruss as a leader and innovator in the ever-changing world of brand awareness, marketing, and web development.”
Edward WoodwardOwner, Kentuckiana Contracting Services

More case studies

More problems we've solved.

All case studies → Next: Basement and Crawlspace Solutions →
Basement and Crawlspace Solutions work by Spectruss
Basement and Crawlspace Solutions
The problem

Ranked #8 in a market led by a national player.

The result #8 to #1

In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.

 Dexter White Construction work by Spectruss
Dexter White Construction
The problem

Decades of craftsmanship and no way to show it online.

The result Every home, its own page

A portfolio that makes it easy for buyers to find the styles they love and picture their own home.

 Hard Knox Plumbing work by Spectruss
Hard Knox Plumbing
The problem

A plumber that teaches customers, with a site that did not.

The result Built to be found

Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.

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