Hutton & Smith Brewing Co. ยท Retail
Beer meets rocks. A brand that stood out.
The problem
A new brewery in a crowded, growing market.
Hutton & Smith was founded by former geologists from Las Vegas who chose Chattanooga for its outdoor scene and rock climbing. They were opening a brewery as craft beer took off, and they needed to stand out.
What we found
Their story was the brand.
A brewery named for James Hutton and William Strata Smith, the fathers of modern and English geology, had something no other brewery could claim.
What we built
Then we went and built it.
Brand identity
A logo and visual language that pairs old-world character with rock climbing.
Site selection
We helped place the brewery in the MLK district, then an emerging corridor, and it became one of the first businesses to open there.
Can design
A bold, color-blocked look made to pop off a crowded shelf.
Website
A site built around the brand and its story.
The work
What it looked like.
The result
50th to 16th
Among the fastest-growing breweries in the US from 2017 to 2019, with a World Beer Cup gold and two Great American Beer Festival medals.
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