Royal Highnies ยท E-commerce
Sales up 25%. Before the site launched.
The problem
A luxury brand with a store that could not keep up.
Royal Highnies is a luxury loungewear brand that sells direct to customers and wholesale to high-end boutiques worldwide. They wanted more brand awareness and needed a new e-commerce site that also made wholesale orders easier to track and manage.
What we found
Why wait for launch day?
Customers and boutiques both needed to see the laid-back luxury the brand is known for, and the catalog did not show it consistently. And there was no reason to wait for launch day to start selling.
What we built
Then we went and built it.
E-commerce website
A fully redesigned store that handles both consumer and wholesale orders.
Lifestyle photography
Seasonal shoots used across social and packaged into a media kit for retail partners.
Product photography
Every product reshot for a cohesive, polished catalog.
Pop-up store campaigns
Monthly digital campaigns that drove traffic to a temporary online pop-up store while the new site was built.
The work
What it looked like.
The result
+25% sales
Consumer sales were up 25% and wholesale orders up 10% by the time the new website went live.
“Highly recommended only if you like making money and growing your business. If that's you, you should call the stellar crew at Spectruss. I wish I could give more than 5 stars!”
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