Google Ads and PPC in Chattanooga, TN
Google Ads and PPC in Chattanooga, run by the people who built the playbook.
A Chattanooga PPC agency with a downtown office, named Best Advertising Agency in Chattanooga for 2024, managing Google Ads for local companies by the lead and the job, not the click.
Who we are
A Chattanooga PPC agency. Downtown, since 2012.
Spectruss is a Google Ads and PPC agency at 200 W M.L.K. Blvd in downtown Chattanooga, Tennessee, managing paid search for Chattanooga companies since 2012. For Basement and Crawlspace Solutions, a Chattanooga foundation repair company, our Google Ads campaigns cut cost per lead by 58% and drove 317% more conversions on the way from #8 in the market to #1.
We were named Best Advertising Agency in Chattanooga for 2024 by the Quality Business Awards and listed among the Three Best Rated advertising agencies in the city in 2022 and 2025.
Distinguished achievements
We play to win.
Expertise.com's Best Web Designers in Chattanooga for 2026, two Silver ADDYs, Best Advertising Agency in Chattanooga for 2024, Three Best Rated in 2022 and 2025, and Expertise.com's Best Legal Marketing Companies in Atlanta. Nice to have. The results on the client side matter more.
Chattanooga work
Local accounts, with the numbers attached.
Basement and Crawlspace Solutions interviewed five Chattanooga agencies and picked us. Google Ads on high-intent foundation and crawlspace searches, with ad copy and landing pages refined month after month, lowered their cost per lead by 58% and the company sold to private equity at month 12.
Fowler Brothers Co., the Chattanooga home and patio retailer, runs monthly campaigns with us across search, TV, print and email that average 11,000 conversions a month and bring shoppers in from as far as Nashville and Atlanta.
The Chattanooga market
Small market, expensive clicks.
Chattanooga searches are cheap to win and easy to waste. Home services, legal and medical terms here attract national brands and lead-generation companies, so a loose account pays Nashville prices for Chattanooga leads. We geo-target by the towns you actually serve, from Hixson and Ooltewah to Cleveland and Dalton, add negatives weekly, and send every click to a page built for that search.
The first meeting is at our office downtown or on a 15-minute call. You get an audit of the account you have, in plain English, and a written quote.
The problems it solves
Paying for Chattanooga clicks. Getting Atlanta leads.
Near Chattanooga and ready to fix it? Ask for a quote.
How we do it
How we run PPC in Chattanooga. Local intent, tracked to the job.
The account is built from the towns you serve and the jobs you want, then managed weekly against cost per lead, not cost per click.
Track real leads.
Call tracking, form tracking and your CRM connected, so a Google Ads conversion is a lead that someone in Chattanooga can call back.
Target the service area.
Campaigns by service and by town, from downtown to Ooltewah, Cleveland and North Georgia, with the budget weighted to where the jobs are.
A page for every search.
Landing pages that match the query, show Chattanooga proof and ask for the call.
Manage it every week.
Search terms, negatives, bids and ad copy reviewed weekly, and a monthly report: spend, leads, cost per lead, what changed.
What's included
Scoped in writing. Then the work.
- Google Ads account audit
- Search campaigns by service and town
- Performance Max and Shopping
- YouTube and Display remarketing
- Local Services Ads setup where eligible
- Landing pages built for Chattanooga searches
- Call, form and CRM tracking
- Weekly optimization
- Monthly plain-English reporting
Every engagement starts with a 15-minute call and a written quote. If the problem is bigger than one service, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Results with the numbers attached.
All case studies →
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Reviews
What clients say about the work.
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
Where we work
All over Chattanooga and the towns around it.
Questions
Google Ads Chattanooga, answered.
Clicks in Chattanooga are cheaper than in Nashville or Atlanta for most categories, but home services, legal and medical terms still attract national bidders. Most local companies need a few thousand dollars a month in media to get reliable data, and the management fee is separate. We quote the fee after auditing your account, so you see the full number up front.
A consultant usually advises and may build the account, then hands it back. An agency builds and runs it every week. We do the work in the account ourselves, with the strategy and the execution from the same people, and you keep full ownership of the account.
A well-built campaign can produce calls in the first week. Getting the cost per lead down takes a few months of search-term data and landing page tests. Basement and Crawlspace Solutions saw 317% more conversions and 58% lower cost per lead inside their first year with us.
Yes, where the category is eligible. For many Chattanooga home services companies the right mix is Local Services Ads for the map placement plus search campaigns for the rest, and we manage both.
No. We partner with one company per industry category in Chattanooga. If a competitor of yours is already a client, we will tell you on the first call.
Go deeper
Usually it's not just one thing.
Google Ads management, the full service → Advertising at Spectruss → Spectruss in Chattanooga → Chattanooga SEO → Web design in Chattanooga →
Visit
Spectruss Chattanooga.
200 W M.L.K. Blvd #901
Chattanooga, TN 37402
423.264.2404 · [email protected]