Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer, Founder and CEO of The DERM Center, shares how she built a thriving clinic in Chattanooga with a simple, patient-first model: no insurance, no red tape, just real results. From handling TikTok-fueled “diagnoses” to creating social media content that feels authentic (not cringe), Dr. Brewer opens up about the challenges of modern healthcare marketing and how partnering with Spectruss helped her brand cut through the noise.
Sam Silvey
In the second episode of Spectruss Speakeasy, Sam sat down with Zach Etengoff to share the raw, unfiltered story of how Spectruss came to life. The story is equal parts chaos, hustle, and unexpected opportunity, told the only way Sam knows how: with brutal honesty and a few laughs along the way. Dropping Out … Read more
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, … Read more
A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in. Our goal? Create a new website that reflects … Read more
Creating content that speaks directly to Chattanooga’s small business owners is the key to building trust and engagement. From understanding your audience and optimizing with local SEO to using authentic messaging and community involvement, these strategies will help your brand connect locally and stand out.
Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if you could focus on realistic goals that are achievable and impactful? For small to mid-sized businesses in Chattanooga, TN, 2025 can be a year of steady growth with the right … Read more
The end of the year is the perfect time to reflect, reset, and get ready for growth. For small to mid-sized businesses in Chattanooga, TN, finishing 2024 strategically can pave the way for a successful 2025. Whether you’re celebrating wins or tackling challenges, taking proactive steps now will set you up for success. Here’s how … Read more