The expertise of an in-house marketing team minus the premium salary So your company is ready to take your marketing efforts to the next level. What do you do? Either you hire a full-time, in-house marketing director or chief marketing officer (CMO), but these positions require a $70-$200K salary that is way out of … Read more
Watch Spectruss New Office Tour CHATTANOOGA, TN – July 18th, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is pleased to announce its new office location to a larger, more convenient space to accommodate continued business growth. View the new office tour below. The 3800 Saint Elmo Ave location, will continue to … Read more
A Chattanooga-based marketing agency expands in-house services for clients Chattanooga, TN – July 9th, 2018– Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production for the agency’s growing client list. This new addition will expand Spectruss’s wide variety of … Read more
Spectruss, a creative agency, continues to grow Chattanooga, TN – May 22nd, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager while promoting Annie Tarver to Marketing Strategist. Erin Taylor comes to Spectruss with … Read more
First, let’s do a brief history lesson on the findings of SMART goals. In the 60’s, researchers began examining the power of goal setting and the first published paper appeared in 1968 by Dr. Edwin Locke. “Toward a Theory of Task Motivation and Incentives” confirmed that set goals do in fact result in superior organizational … Read more
CISTECH’s Passion leads to Innovation Our client CISTECH, INC., an XA service company, is excited to join the next generation of business technology leaders at Infor Partner Network (IPN). The company’s dedication to excellence within this industry directed them towards Infor’s XA and Birst solutions to gain a competitive edge in today’s manufacturing environment. IPN’s … Read more
For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become certified in all areas, including digital advertising. With that said, we are excited to announce … Read more
This past week Apple announced that they were creating their own in-house mobile processor for their devices. This news immediately affected Imagination Technologies’s shares, which dropped almost 70 percent. Imagination Technologies created Apple’s PowerVR graphics that supplies them with a small royalty on each transaction. Those royalties make up a large percentage of the businesses … Read more
When company’s want to increase sales, the vast majority just start blindly spending money on advertising. The irony is that advertising has one of the worst returns on investment for marketing dollars spent. MarketingProfs.com did an extensive study on marketing spending returns on investment. The design team at Spectruss took the data and made the … Read more
After the recession of 2008, sales have continued to increase for both brick-and-mortar stores and online stores. Most retailers discount online sales and think of it as an activity that is “not worth my time.” However, online sales are accelerating at a significant pace. Before, people were hesitant to shop online due to privacy reasons. … Read more
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