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Business

Spectruss, a Google Partner

For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become certified in all areas, including digital advertising. With that said, we are excited to announce that we are now officially a Google Partner and will be offering custom packages for increasing brand awareness and conversions for our clients.

Becoming a Google Partner is a proud achievement for Spectruss. With this partnership, Spectruss represents a company with employees who are certified as Analysts and Account Managers in Google Adwords, who have the ability to maximize the return of every dollar you spend on online advertising. As a Google Partner, Spectruss is well-versed in every Adwords aspect and completely dedicated to paid search marketing for all clients.

To become a Google Partner, one must prove the mastered use of comprehensive analytics, negative keywords, site links inside of ads, ad extensions, phrase match keywords, split testing, ad scheduling, mobile development, YouTube advertising, digital sales and more. We successfully passed all nine of our exams, displayed an increase in return for our clients, and have spent over $10,000 in advertising in the last 90 days.

Spectruss is adamant about staying current on all things technology and is constantly looking for ways to increase our clients return on investment. As a creative marketing agency, Spectruss is always looking for creative ways to help our clients grow their business.

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Business

Apple Says Goodbye to Imagination Technologies’ Services

This past week Apple announced that they were creating their own in-house mobile processor for their devices. This news immediately affected Imagination Technologies’s shares, which dropped almost 70 percent. Imagination Technologies created Apple’s PowerVR graphics that supplies them with a small royalty on each transaction. Those royalties make up a large percentage of the businesses revenue.

What Happens Next?

While this news affects Imagination Technologies by worrying them on how to further float as a business without such a major client, they have been poached by more SoC vendors as of late. This this is good news for the company, they will need many new clients to make up for the loss of Apple.

This news doesn’t come without its speculations though. Last year Apple mentioned looking into buying Imagination Technologies when Imagination Technologies announced that they would be shrinking their staff count. Apple ended up not proceeding with this idea, but instead took on some of the laid of employees and recruited them for their own, similar project. Apple has stated that they are making this switch to in-house to further their goals of every aspect being created by themselves for their devices.

The Future Brings Change

The future looks interesting between the two companies as a spectator. We shall see what happens when apple officially cuts ties in one to two years. Imagination Technologies is very curious to see how they can survive without their product and not break any patents, release confidential information, or misuse intellectual property. They have multiple GPU patents that will be difficult to work around. Plus, what will Apple do in terms of backward compatibility for their pre-existing app and games?

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Business

How To Skyrocket Your Return On Investment For Your Business

einstein quote on email

When company’s want to increase sales, the vast majority just start blindly spending money on advertising.  The irony is that advertising has one of the worst returns on investment for marketing dollars spent.

MarketingProfs.com did an extensive study on marketing spending returns on investment.

The design team at Spectruss took the data and made the image below.

 

Email ROI - Return On Investment

As you can see, email marketing dominates with SEO being a distant second.  Banner Ads are literally in last place for a return on investment.

Most people get intimidated with email marketing – however it’s exceptionally easy to get started.

Here are some places to collect email addresses to quickly build your list.

 

Facebook Messages

Recently a friend sent me a message asking for my email address.

I instantly gave it to him.

It turns out he is opening up a restaurant and wanted to invite me to the launch party.

Twitter

Twitter has a very low response rate with just getting customers from this platform.  However, they let you set-up “cards” where someone can opt-in to your email list with just one click.

If you are already active on twitter I recommend this strategy.  You can create a twitter card and use it for free.  We will post an in-depth guide to this in the future.

Checkout Receipt

This should be very easy to do with your check-out system especially if you are online.

What’s more important however is that actual customer’s email is exponentially more valuable than an email from a non-customer.  Ramit Sethi from iwillteachyoutoberich.com provided the following statistics:

You can see that it’s extremely valuable to get the email from people who have already trusted you with their money.

Giveaway

Giveaways are a great strategy to build a large email list in a short amount of time.  The key here is to make your giveaway relevant to your core customer.  For instance, if you owned a children’s boutique you don’t want to have a giveaway for a set-of tools.

Landing Page

This is an obvious one that Groupon.com made extremely popular.  The key with a landing page is enticing someone with something VERY valuable.  A limited-time discount code is a great giveaway as well as a free report or checklist.

Don’t overthink what you need to giveaway as an email opt-in.  A lot of people prefer short resource guides compared to large eBooks.

 

All Spectruss sites are fully integrated with the email service provider Mailchimp.

Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Source: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

 

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Business

Increasing Online Sales Around the World

After the recession of 2008, sales have continued to increase for both brick-and-mortar stores and online stores.  Most retailers discount online sales and think of it as an activity that is “not worth my time.”

However, online sales are accelerating at a significant pace.  Before, people were hesitant to shop online due to privacy reasons. many people were afraid to use credit cards and reveal personal information.

However, online stores have introduced better return policies, faster delivery and some of them offer free shipping. This has attracted a lot of consumer traffic toward online stores. Moreover, online stores have started operating in different niches and they offer a variety of styles within one category of consumer goods nowadays.

Online Sales in the USA

According to a Forrester report, online sales in the US are expected reach $370 billion by 2017. One of the most famous online retailers in the USA is Amazon. Apple and Wal-Mart are big names as well in other online shopping stores of USA. Online sales were even increasing and doing well during the years of recession.

Moreover, the US population has taken more and more to work from home which has decreased commuters on the road and added positively to the green movement. As more working people stay home, they are making major purchases from online stores.  Online sales hit a boom during the holiday season as well. you can find great deals from the online retailers that attract huge consumer traffic.

Online Sales Around the World

The rest of the world has also seen an increasing trend of online shopping. Countries around the world that have seen a boom in online shopping include United Kingdom, India, Germany and Brazil. The biggest example of a worldwide retailer is Amazon. Amazon started as an online book retailer from Seattle. 

Amazon spread its wings from books to other large variety of consumer goods including electronics. The success was so huge that now, Amazon is leading online retailer around the world and is counted as number one on a global basis.

A huge boom in online sales has also been witnessed in the Asia region. China leads the Asia region in regard of online retailing due to the economic boom experienced by the country. It is estimated that China will have produced an eightfold increase in online sales by 2018.

Online sales have also increased as the stores have come up with mobile applications for the ease of online shoppers. With this convenience, people can shop on the go now. The most popular products that sell online include clothing, electronics and home appliances. However, regional differences are expected.

Summary

If you are a brick and mortar retailer, now is a great time to add e-commerce capabilities.  This will increase revenue and profit for a relatively minor investment.

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Business

Interview with Sam Silvey – President of Spectruss

This week at Spectruss we took a moment to highlight one of its members, Sam Silvey, and look at the connection between Spectruss and one of their clients Accuserv.

 

 

 

Briefly describe yourself! What is your role at Spectruss.

Hi, my name is Sam Silvey and I like long walks on the beach, the sound of a well built rumbling engine, and all things technology. My attraction to technology came at an early age when I realized it was easier, and more fun, to hack into my teachers computer and change my grade than it was to study for tests. Since I had plenty of time during Saturday School (where bad kids get sent to clean the school for punishment) I was able to hone my hacking skills and make the grades I needed to squeak by. Fast forward 10-15 years and you’ll find me still playing around on computers, but without the hacking of course :). Some would call my role at Spectruss by the title of “President or CEO”, but really I’m a tech geek who loves pushing the envelope and embarking on adventures in and out of the office. Whether it be a custom designed and built e-commerce system integrated with multiple third party programs, or a year long marketing campaign to rebrand a national distribution company, my role is to develop the big ideas and make sure the project is a success.

 

 

How long has Spectruss been working with Accuserv?

Spectruss began it’s partnership with Accuserv in 2013 with the initial rebrand and launch of the Accuserv website and marketing material. Since then, we have become Accuserv’s full blown marketing partner, developing and designing all digital and print material, custom developing numerous e-commerce solutions for each of Accuserv’s massive clients, and keeping Accuserv’s brand fresh and progressive.

 

 

How do web trends influence future development?

As you probably know, web technology changes on a daily basis. Literally. With that said, there are always new bells and whistles for web design and development. As much as I love being the first to do something new, there are many variables to consider such as responsiveness, browser compatibility, and target user demographic.

 

 

Describe the technology you build for them.

We have built a pretty cool system for Accuserv and their clients, if I say so myself. Starting with a WordPress content management system, we custom built an e-commerce store using WooCommerce to allow for Accuserv to manage their own website content and products. From there we worked with a 3rd party company to connect the e-commerce store into their NetSuite system. This allows for them to push and pull real time inventory counts with their warehouse, track accounting and invoicing and manage shipping. Since Accuserv’s clients, such as Texas Roadhouse, KFC, Taco Bell, Long John Silvers and Pizza Hut, need the ability to order products quickly from each location, we built the entire system to work from any device, including your smart phone. We also gave the user the ability to take a photo of the product they are wanting to order on their phone and send it through the system for help identifying the product number.

 

 

Accuserv is a company with specific needs what things do you consider when developing for them to best communicate their brand?

Accuserv is a company that provides services to a wide array of business types and structures. With that said, we try to be as progressive as we can in design and development while keeping the UI and UX easy enough that a less tech savvy user can still be comfortable.

 

 

Brand development for Spectruss is always central to what you do, when identifying how to best develop a web presence for a brand what are the steps that you go through?

Every business has it’s own voice. Our job is to find out what voice the business has, or is trying to have, identify the target market, and then amplify the voice to the market through the appropriate avenue. That avenue could be a custom developed, interactive website, or a full blown campaign that involves video, print and digital media, and advertising. Combining our 10+ years of experience across an array of business types, direct input from the client and independent market research, we aim for perfect pitch and broadcast it to the market using our fields of expertise.

 

 

In today’s web 3.0 ideology a lot has changed sense 2.0, Spectruss is always about looking to the future so what do you believe a big part of that future will be?

One of the biggest limiting factors of the internet in the past has been the bandwidth. What use to take hours to download can now be streamed live to a wireless handheld device. Now with the speed of the internet in the palm of everyones hand, data mining has become a crucial part of our entire culture. From suggested movies and music, to purchasing habits and likes, data on each person is widely available for analyzation and computation. With that in consideration, I believe the future of the web, heading towards “web 4.0” and beyond, is actually a movement away from a “virtual web” and more into a real world integration where data could actually help us make everyday decisions before we even knew we needed a decision to be made. This, of course, borderlines artificial intelligence and opens up a whole other world of possibility… as well as the rise of the machines. But that’s a whole other interview 🙂