Blog
Notes from the work.
What we are learning about marketing, advertising, sales, and AI, written down while it is still useful.
What to Include in a GEO Audit
A GEO audit checks five things: crawler access, what AI engines currently say about you, whether your pages answer anything directly, how consistent your…
GEO · Oct 27, 2026How to Optimize for Generative Search, Step by Step
Optimizing for generative search means opening the door to AI crawlers, answering questions directly, making your business facts consistent, adding structure and earning third-party…
GEO · Oct 27, 2026How Does Generative Engine Optimization Work?
Generative engine optimization works by getting your pages retrieved, read, trusted and quoted when ChatGPT, Gemini, Perplexity or AI Overviews answer a question. Here…
GEO · Oct 27, 2026GEO vs SEO: What Is the Difference?
SEO earns a position in a list of search results. GEO earns a mention or citation inside an AI-written answer. Here is what they…
GEO · Oct 27, 2026Generative Engine Optimization for Small Business
Small businesses can win in AI answers because the engines reward specificity over scale. Here is what GEO looks like for a company with…
Marketing · Oct 22, 2026
Fractional CMO vs. Full-Time CMO: Which Is Right for a Growing Company?
Fractional CMO vs full-time CMO is a question many growing companies face when no one truly owns their marketing. For many growing companies, a…
Marketing · Oct 15, 2026
Rising Gas Prices and Local Business: How Chattanooga Companies Can Keep Customers Coming In
When gas gets expensive, customers don’t stop buying. They get pickier about where their money and their trips go. That matters if you run…
Speakeasy Episodes · Oct 8, 2026
Kyle Wiens on How iFixit Built The World’s Biggest Repair Library
Kyle Wiens, CEO of iFixit, has been fighting for the Right to Repair since he started the company in his college dorm in 2002.…
GEO · Jul 1, 2026
ChatGPT Ads Are Here: What They Actually Are and How They Work
A homeowner needs a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT answers…
Speakeasy Episodes · Jun 25, 2026
Matt Brock on Blending Business and Law
Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation.…
Speakeasy Episodes · Jun 17, 2026
Jay Shaffer on Community Leadership and Networking
From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by…
Speakeasy Episodes · Jun 2, 2026
How Chattanooga is Leading the Charge in Quantum Technology: A Podcast with Charlie Brock
Chattanooga is becoming one of the most important quantum technology hubs in the country. Through the Chattanooga Quantum Collaborative (CQC), a partnership between EPB,…