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How The Barn Nursery Bloomed into a Third-Generation Success Story

Cole Webster on Spectruss Speakeasy Podcast discussing the growth of The Barn Nursery in Chattanooga
Cole Webster joins the Spectruss Speakeasy to talk about how The Barn Nursery became one of Chattanooga’s most recognized family businesses.

Most businesses don’t last. You know it, I know it. The stats aren’t great, and yet, some manage to not just hang on, but keep growing.

The Barn Nursery in Chattanooga is one of those stories. What started in the late ‘60s as a $1,500 roadside fruit stand is now an eight-figure business moving over a million plants a year. Yep, million with an “M.”

So how’d they pull it off? And more importantly, what can youtake from their playbook and apply to your own business?

Pink Supreme Roses on sale at The Barn Nursery Chattanooga
Flower Carpet ‘Pink Supreme’ Roses on Buy One Get One Free offer at The Barn Nursery.

From Selling Produce to Building a Brand

The Barn didn’t just pop up overnight. Cole Webster, who runs it now, comes from a family that built this thing brick by brick. His grandparents got it started, his parents took it further, and now Cole’s leading it into something even bigger.

What stands out isn’t just the scale, it’s the heart. This is a business that kept showing up for the community, year after year. That’s something I think we all want to build.

You don’t have to sell ferns to learn something here. These three things apply no matter what business you’re in:

1. Have a clear story

The Barn didn’t try to be something it wasn’t. It’s always been family-run, service-first, and plant-loving. People know exactly what to expect.

Pro tip:If your brand is all over the place, different fonts, different messages, different vibes, that’s where to start. We help clients clean that up all the time.

2. Keep showing up

Back in the day, The Barn ran radio ads. Now it’s all over social media. Different tools, same mindset: stay in front of people.

Our  advice:Ads aren’t optional if you want to grow. And when you run them the right way, they pay for themselves.

3. Talk like a human

Automated systems might be efficient, but they’re also annoying. One thing The Barn does well, and we try to do too, is keep things personal. Real conversations, fast help.

Here’s what we hear all the time from small and mid-sized businesses:

  • “Our website’s outdated.”

  • “We’ve run ads but didn’t get results.”

  • “We’re not tracking where leads come from.”

  • “Our brand looks different everywhere.”

Any of those sound like your business? You’re not alone, and you don’t have to fix it by yourself.

What We Do at Spectruss

I built Spectruss to help businesses like yours. We’re not here for one-time jobs. We’re your crew for the long haul.

Here’s how we help:

  • Custom websites that don’t just look good, they perform

  • SEO that helps people actually find you

  • Ad campaigns on Google, Facebook, and Instagram

  • CRM systems that organize your leads and automate follow-ups

  • Branding and messaging that connects with your audience

  • Photos and video that tell your story

Spectruss location marker icon on sky background for The Barn Nursery blog feature
Spectruss provides digital marketing and location-based growth strategies for businesses like The Barn Nursery.

We’re based in Chattanooga, but we’ve helped brands across the U.S. get real results. And we’re not about fluff. We care about leads, conversions, and building something that lasts.

Let’s talk, get a free call or get to know more about our services.

What I admire most about The Barn Nursery is how they’ve held on to what matters: good people, good service, and showing up when it counts. That’s what we try to do at Spectruss too.

You don’t need to be the biggest business in town, you just need to show up smart and stay consistent.

Here are my thoughts

If a roadside stand in Rossville can grow into one of the most recognized businesses in Chattanooga, so can you. You’ve got a story. Let’s make sure people see it.

Want help making that happen?

Book a free consultationor call usand we’ll figure out what your next step looks like, no pressure.

FAQ: For Local Businesses Ready to Grow

How do I know if working with Spectruss is the right move?

If you’re ready to grow but not sure what to do next, that’s where we come in. If your brand is scattered or your ads aren’t working, you’ll benefit from having a team on your side.

Do I need to spend a lot to get started?

No. We work with businesses at all levels. We’ll help you figure out what matters most and start there. No fluff, no upsells.

What makes Spectruss different?

We act like a partner, not a vendor. Our team works in-house and we’re all local. We treat your business like it’s ours, with care, clarity, and accountability.

I’ve never done ads before. Can you help?

Absolutely. We’ll explain how it works, set them up, track results, and adjust as needed. You’ll always know what you’re paying for, and what it’s bringing in.

Can you help me rebrand or refresh my business?

Yes, whether you need a new logo, better messaging, or a full revamp, we’ll make sure it still feels like you, just sharper and more focused.

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AI in Marketing: The Stats & Why It’s Changing the Game

Person working on laptop implementing AI in marketing tools for business growth
AI in marketing helps small businesses work smarter by automating campaigns and improving targeting

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it?

If you’re running a business, you know the pressure: grow your company andmanage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketingis now accessible and proving effective for businesses of every size.

Let’s break it down clearly.

The numbers speak for themselves

You no longer need a massive team or budget to put AI to work. In fact, small and mid-sized businessesare seeing major benefits.

Why?

  • AI-powered marketinghelps you work more efficiently

  • It helps you make better decisions with real-time data

  • You reach the right customers, faster

Recent reports show companies using AI in their marketing are doubling their conversion rates. That includes local service providers, retail stores, and healthcare offices, not just tech giants.

Why small businesses are getting serious about AI

Let’s say you run a dental practice or a local shop. You don’t have time to manage low-performing ads or content no one sees. AI helps by:

  • Learning what performs well and what doesn’t

  • Putting your message in front of the right audience

  • Giving you faster insights and more control over your strategy

In short, it helps your business digital marketingwork smarter.

5 AI-Driven strategies that actually work

Here are a few top digital marketing strategiesthat use AI — because they deliver results:

1. Smarter Targeting

AI identifies people most likely to buy from you and serves them the right message at the right time.

2. Ad Campaign Optimization (Google & Instagram)

AI tools adjust bids and placements automatically, so your ads perform better and cost less.
Interested in growing your reach? Look into instagram ad campaignplanning and advertising on instagram costestimates.

3. Content and SEO Support

From keyword research to blog outlines, AI helps speed up content creation while helping you rank for current marketing trendsand more.

4. Chat Automation

AI can answer questions, set appointments, or collect lead information automatically, saving you time.

5. Email Personalization

Send emails based on customer behavior, improving open rates and results.

AI is only as good as your strategy

No tool will fix a poor plan. That’s why your marketing needs to be clear and goal-driven from the start.

At Spectruss, we use AI to help our clients work smarter. Whether it’s paid ads, SEO, branding, or other support, we tailor everything to the business and goals.

We’ve helped local companies move from page 3 to page 1 on Google, double their monthly leads, and clean up confusing ad accounts.

Common misunderstandings about AI in marketing

Some business owners think AI is too expensive or hard to use. The truth is:

  • AI tools are now affordable and easy to scale

  • You stay in control — it just makes things more efficient

  • You don’t have to do it alone — the right agency can help manage it

How to Get Started With AI in Your Business

Start by reviewing your current marketing efforts. Where are you spending too much time or budget with little return?

Next, look at what can be improved or simplified with better tools or support.

And finally, find a team like Spectruss that understands your business and can help put the right systems in place.

What’s Next?

AI isn’t just a buzzword. It’s part of how smart businesses run their marketing today, and do it with less stress and better results.

When used with a clear plan and the right support, it can help you reach more people, improve performance, and use your time and budget more effectively.

Visitspectruss.comto see how we help businesses like yours grow with confidence.

FAQ: AI in Marketing for Small Businesses

  1. Do I need a big budget to start using AI in my marketing?
    No. Many AI-powered tools are affordable and built for small to mid-sized businesses. From ad automation to email tools, you can start small and scale as needed.
  2. Will AI replace my marketing team?
    Not at all. AI supports your team by handling repetitive tasks like data analysis or ad adjustments. It allows your team (or agency) to focus on strategy, creative, and growth.
  3. What’s the difference between AI in ads and traditional ad tools?
    AI uses real-time learning to adjust your ads while they run, improving targeting, timing, and budget allocation based on what’s actually working, not just fixed rules.
  4. Can AI help with local marketing?
    Yes. AI tools can focus on location-specific keywords, audience behavior, and even local ad delivery, making it easier to compete in your area, especially if you’re targeting searches like “marketing companies Chattanooga.”
  5. How do I know which AI tools are worth using?
    Start by identifying your biggest pain point: leads, ad costs, content, etc. Then look for tools (or an agency) that specializes in solving that. Better yet, work with a full-service team like Spectrussthat can recommend and manage the right tools for your goals.
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Spectruss Speakeasy with John Wiygul: From Climbing Walls to Building Business Grit

John Wiygul and Sam Silvey during Spectruss Speakeasy podcast episode 8
John Wiygul joins Sam Silvey on Spectruss Speakeasy to talk about building High Point Climbing, entrepreneurship, and staying true to your roots.

When a business and a lifestyle merge, it creates something unforgettable. That’s exactly what happened when John Wiygul, founder and CEO of High Point Climbing and Fitness, sat down with Sam Silvey on the latest episode of Spectruss Speakeasy. It wasn’t just a chat about climbing or fitness, it was about real ambition, smart risk-taking, and building something that reflects what you believe in.

Chattanooga roots, national reachJohn grew up in Chattanooga and built something local that now spans eight climbing gyms across three states. He started with a love for climbing, skipping elementary school to hit the rocks with his brother, and turned that into a brand that’s now one of the most respected climbing names in the Southeast.

The gyms are more than places to work out, they’re hubs for people who want a better way to move, connect, and grow. From digging a pit under a parking garage for their first downtown gym to developing a massive 49,000-square-foot facility in Orlando, John’s story is built on commitment, smart thinking, and relentless consistency.

Coffee, culture, and communityJohn didn’t stop with gyms. He and his team launched Trail Town Coffee, a café right next to High Point’s downtown Chattanooga gym. It wasn’t just about caffeine. It was about creating an experience that matched the energy of the community. Sandwiches, specialty drinks, and a direct pass-through to the gym turned it into a local favorite.

This episode wasn’t only about climbing walls and workout routines. Sam and John talked about burnout, discipline, and what it takes to stay grounded while growing fast. From hard races in Puerto Rico to the grind of managing over 150 employees, the theme stayed the same, you can grow a strong business without losing your identity.

For small businesses: lessons from the wallJohn’s story hits close for any small to mid-sized business owner. Why? Because he started with a niche, went all in, and built it brick by brick, literally. And he did it while keeping his team close and his mission clear.

If you’re building something that matters, this episode is a reminder that you don’t have to play by outdated rules. You can shape something new, something exciting, and something that really reflects your values.

Want to hear how he did it, mistakes, milestones, and all? Listen to the full episode of Spectruss SpeakeasyonSpotify,Apple Podcasts, or your favorite platform. And check out more about what we do atSpectruss.com.

FAQ: What You Might Still Be Wondering

  1. What is Spectruss Speakeasy?
    It’s a podcast from Chattanooga-based agency Spectruss, hosted by Sam Silvey. Each episode brings real conversations with business owners, creatives, and people shaping their industries.
  2. Who is John Wiygul and why is his story helpful?
    He’s the founder of High Point Climbing and Fitness. He’s grown a small local idea into a multi-location brand without losing its soul. His experience is relatable for any business trying to scale while staying true to their values.
  3. What can other industries take from this episode?
    Whether you run a coffee shop, creative agency, or retail space, John’s focus on clear branding, smart expansion, and customer connection applies across the board.
  4. How does Spectruss help brands like High Point?
    We help businesses build websites, create brand strategy, manage digital marketing, and deliver results through paid ads, content, and design. Learn more atspectruss.com.
  5. What’s the biggest message from the episode?
    You don’t have to be corporate to be successful. Being involved, staying consistent, and doing things differently still works, and it’s working for High Point.
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Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer

Sam Silvey and Dr. Emily Brewer on set at Spectruss Speakeasy podcast discussing modern dermatology and marketing
Sam Silvey and Dr. Emily Brewer dive into the challenges of running a dermatology practice in the digital age on the latest episode of Spectruss Speakeasy

Running a business is hard. Running a dermatology clinicin the age of TikTok trends and “I saw this on Instagram” diagnosis? Next level.

That’s why we kicked back with Dr. Emily Brewer, Founder and CEO of https://thedermcentertn.com/(and honestly, one of the sharpest minds in skincare) in our latest Spectruss Speakeasyepisode. This one? It’s part real-world medicine, part marketing therapy, and 100% no fluff.

Listen to the episode here!

Welcome to Modern Dermatology

Dr. Emily Brewerdidn’t build a brand on hashtags and hope. Her clinic The DERM Centeris a go-to spot in Chattanooga because she knowsher practice, and knows how to talk about it online without sounding like a robot.

Dr. Brewer’s story hits home for any small to mid-sized business in Chattanooga trying to grow in a competitive field. Her clinic was built on the idea of simplicity and accessibility, no insurance, no rushed appointments, just real results. But with that kind of shift comes its own set of hurdles.

So What’s the Real Issue?

  1. Trust Isn’t Clickable
    Marketing healthcare is like building a relationship, except you have about 0.2 seconds before someone scrolls past you for a dog reel. Dr. Brewer chats about how hard it can be to show expertise and warmth… all in a square image.

  2. Content That Doesn’t Feel Cringe
    She isshowing up on socials with smart, honest, helpful posts. Working with the Spectruss team, she’s figured out how to balance her brand tone with engaging social contentthat doesn’t scream “We paid someone $2K for this Canva post.”

  3. The Tech Stress is Real
    Ads? Meta? Pixel tracking? For a doctor trying to help people, learning the Facebook Business Manager is like the last thing in her priority list. That’s where our Spectrusscrew comes in. From Instagram ad specsto targeting the right audience, we’ve helped bring Dr. Brewer’s message to the right audience.

From the Exam Room to Entrepreneurship

Opening her own dermatology clinic wasn’t just a business decision, it was personal. Dr. Brewer was tired of the red tape and five-minute patient visits, so she created a direct-pay model that puts patient experience first. That meant building a brand from scratch. No hospital support, no referral pipeline—just her name and a belief that people deserve better care.

That’s where smart marketing steps in.

Why Dermatologists (and All Businesses) Need a Clear Brand

Your services might be top-tier, but if your online presence looks outdated, potential patients (or customers) might scroll right past. Dr. Brewer talked about the effort it took to get her website, social media, and messaging to reflect what actually makes her clinic different. Her success reminds local business owners that having the right digital marketing strategyreally matters.

What Other Business Owners Can Learn

Whether you’re running a med spa, fitness studio, or your grandma’s biscuit empire, authenticity + smart content + actual strategystill wins. Don’t just chase trends. Build trust. Talk like a real person. And find a marketing agency that actually gets you.

Got Questions? Pull Up to Our Open Mic

Dr. Brewer did. You can too. Every Wednesday at 1PM EST, our Open Mic Sessionslet business owners bring their challenges, questions, or just hang with Sam(our CEO, marketing madman, and podcast host).

Ready to Build Your Brand with a Real Strategy?

No buzzwords. No BS. Just smart moves, good people, and marketing that works.

Check out the full podcast, and let us know what you think. And, if your ads are stressing you out? Let’s fix them.

FAQ: Marketing for Dermatology Clinics & Local Businesses

  1. What is Spectruss Speakeasy?
    Spectruss Speakeasyis a podcast hosted bySpectruss, a Chattanooga-based agency helping small and mid-sized businesses grow through smarter digital marketing. Each episode features business owners and creatives who share their stories and what’s working for them.
  2. Who is Dr. Emily Brewer?
    Dr. Emily Breweris the founder ofThe Derm Center, a clinic offering personalized dermatology care without insurance hassle. Her model focuses on quality care and patient connection.
  3. How does Spectruss help clinics like hers?
    We help clinics design clean websites, improve their SEO, and run smart, targeted ad campaignson platforms like Google and Instagram. It’s not about spending more, it’s about using your budget wisely.
  4. I’ve never run paid ads. Can Spectruss help me start?
    Absolutely. We’ll help you set up Instagram ads, track results through Ads Manager, and make sure your campaign fits your goals and budget.
  5. Can this approach work for businesses outside of healthcare?
    Yes. Whether you’re in landscaping, tech, or food service, these same marketing and advertising strategiesapply. If you want to grow your audience and increase sales, we’re here to help.

Check out more resources and updates from our team atspectruss.com, or follow us on Instagram @spectrussllc.

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Legacy, Branding & Making It Happen | Carter Fowler Ep. 5

Keeping It Real: How a 140-Year-Old Business Stays Relevant

Every business has a story, but not many last for 140 years. That’s exactly what Fowler Brothers Home & Patio has done.

On this episode of Spectruss Speakeasy, I sat down with Carter Fowler, the fifth-generation owner and CEO, to talk about what it takes to build a brand that lasts. Whether you’re running a family business or launching something new, this episode is packed with real-world lessons, straight talk, and no fluff.

Making It to the Fifth Generation—A Rare Feat

Less than 1% of family businesses make it to the fourth generation, let alone the fifth. Fowler Brothers is one of those rare ones.

Carter broke down how his family has stayed relevant, sticking to quality, keeping things consistent, and being willing to change when needed.

“We used to draw our ads by hand for the newspaper. Now, digital marketing is instant, but the message is the same, quality and trust.” – Carter Fowler

Branding That Stands the Test of Time

A strong brand builds trust. If your messaging, visuals, and tone change constantly, customers get confused. Carter and his team have avoided that trap.

One big change? We helped rebrand Fowler Brothers from “The Furniture Shop & Patio Shop” to a simple, recognizable brand that feels modern but still honors their history.

“Your brand is the story people tell about you when you’re not in the room. Make sure it’s a good one.” – Sam Silvey

Old-School Business Meets Digital Marketing

For decades, Fowler Brothers tracked marketing by hand—billboards, newspaper ads, you name it. Then, we helped them move to digital. Now they’re running:

  • Social media campaigns
  • Video marketing for TV & web
  • SEO-focused website content
  • Google Ads and local search strategies

The takeaway? The way you market changes, but the need to build trust and tell a strong story stays the same.

“The tools have changed, but the principles haven’t. You still have to show up, tell a great story, and build trust.” – Carter Fowler

Location, Experience, and the Human Connection

Fowler Brothers has a prime location in Chattanooga, 80,000+ cars drive by every day. But a great spot isn’t enough. They make sure their in-store experience stands out:

  • People can actually touch, feel, and test the furniture.
  • Staff is trained to help customers find exactly what they need.
  • Hassle-free delivery and setup keeps things smooth.

“People come into our store and say, ‘I saw you on TV, and you act the same way in person.’ Well, yeah, because it’s real.” – Carter Fowler

Growing Without Losing the Personal Touch

Scaling a business can make things feel corporate. Carter makes sure that doesn’t happen.

Here’s how we help brands stay personal even as they grow:

  • Automated but personalizedemail and SMS marketing
  • Local SEO that brings in the right audience
  • Story-driven content that keeps the brand human

“The best businesses don’t feel corporate. They feel like they’re run by real people who care.” – Sam Silvey

Lessons for Business Owners

Some straight-up takeaways from this conversation:

  • Keep your brand consistent everywhere—online, in-store, and in marketing.
  • Data is useful, but gut instinct still matters. A mix of both wins.
  • The customer experience should always be a priority.
  • Digital marketing moves fast—adapt or get left behind.
  • Be real. People connect with authenticity, not corporate buzzwords.

Carter’s mindset? Simple: Do what it takes. That’s how you make things happen.

If your business needs a fresh brand identity, a stronger online presence, or marketing that actually works, Spectruss is ready to make it happen.

Let’s talk.Schedule a consultation today!

FAQs

  1. How do you keep a brand consistent across different marketing platforms?
    Stick to the same logo, colors, tone, and messaging. Customers should recognize your brand no matter where they see it. If your Facebook looks different from your website or your in-store experience, it creates confusion.
  2. What’s the biggest mistake businesses make when they grow?
    Losing the personal connection. When companies scale, they often get too focused on systems and forget the importance of real human interaction. Automation is great, but it should enhance relationships, not replace them.
  3. How can a local business compete with big online retailers?
    Offer something they can’t—personalized service, real expertise, and a great in-person experience. Customers still want human connection, and that’s something online giants can’t provide.
  4. How important is location for a business today?
    It still matters, but digital presence is just as big. You need both—being in a high-traffic area is great, but if people can’t find you online, you’re missing out.

5. What’s the one piece of advice for businesses trying to improve their marketing?
Don’t just focus on selling, focus on building relationships. The companies that win are the ones that make customers feel like they’re part of something bigger.

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Art, Business & Authenticity | Genesis the Grey Kid Ep. 4

What happens when creativity meets business, art blends with entrepreneurship, and staying true to yourself is the foundation for success? You get Genesis the Grey Kid an artist who walked away from the music industry’s formula-driven approach to pursue a career in fine art on his own terms.

In Episode 4 of Spectruss Speakeasy, we spoke with Genesis about his path from writing for Atlantic Recordsto becoming a full-time painter, the lessons he picked up along the way, and why staying genuine is everything, whether in art or branding.

From Music Industry Pressure to Independence

Before dedicating himself to painting, Genesis was immersed in the music business. He wrote songs in Kid Cudi’s studio, worked on major-label projects, and had opportunities most musicians dream about. But behind the scenes, the industry pushed a specific approach that left little room for originality.

One moment made him rethink everything:

“I was writing a song, and they told me, ‘We need to put some gunshots in this.’ I was like, what are you talking about? That’s not even my style.”

Music had become less about creativity and more about hitting a predetermined formula. Instead of following along, Genesis took a different route, he left.

Turning Art Into a Business

Walking away from music meant starting from scratch financially. There were no steady paychecks or record deals, just a decision to pursue something more meaningful.

“At first, I was just around artists all the time. But then I started spending time with tech founders and business owners. They’re the ones buying the art.”

By changing his environment, Genesis learned how to turn his creativity into something financially sustainable. A residency at Lamp Post Group, a venture capital firm in Chattanooga, introduced him to collectors and investors who appreciated his work.

That experience reinforced an important idea, art and business are connected. The same applies to any small or mid-sized business:

  • Find the right audience.
  • Market yourself with confidence.
  • Being yourself is what makes people invest in you.

Competition, Growth & Pushing Limits

During the conversation, Genesis and Spectruss CEO Sam Silveydiscussed an interesting topic, does competition help people improve?

“You don’t know how far you can go until you find someone pushing you.”

Genesis pointed out that while art isn’t a sport, having something that drives you forward is valuable. Whether it’s in business, music, or racing motorcycles (which Sam is passionate about), competition helps refine skills.

Learn more about Spectruss Racing here.

That same idea is what drives Spectruss, your brand shouldn’t just exist. It should stand out, improve, and make an impression. Blending in with the crowd is never a winning strategy.

Chattanooga’s Role in Creative Growth

One key takeaway from this episode is how Chattanooga’s business and creative scenehelped shape Genesis’ career. From his early days at Sylvie Huffaker Creativeto the connections he made at Lamp Post Group, the city gave him opportunities to build relationships with people who appreciate and invest in art.

For local businesses, this is a reminder that community matters. Partnering with local creatives, marketing professionals, and entrepreneurscan help businesses grow in unexpected ways.

That’s where Spectrusscomes in. Our team helps businesses build their brand, digital presence, and marketing strategies, so they don’t just exist, but thrive.

What’s Next for Genesis the Grey Kid?

Genesis has several upcoming projects:

  • A new art series where he paints live portraits of creatives, capturing their energy and personality rather than just their appearance.
  • The launch of Culture and Code Museum, led by his wife, Karen, which will focus on artistic and cultural storytelling.
  • Continuing to expand his artistic reach beyond galleries and into conversations that matter.

The Main Lesson: Art and Business Work Together

This episode of Spectruss Speakeasyhighlights that art and business don’t have to be separate worlds. Whether you’re an entrepreneur, artist, or business owner, growth comes down to a few core ideas:

  • Stay true to your vision.Don’t chase trends, be original.
  • Understand the business side.No matter how talented you are, people need to know about your work.
  • Surround yourself with the right people.Your network can be the difference between struggling and succeeding.

If you’re ready to make your business stand out, let’s connect.Spectrusshelps businesses establish their brand with marketing and digital strategies that work.

And if you haven’t yet, listen to the full episodewith Genesis the Grey Kid, you won’t want to miss this one.

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Lucky Number 13: The Beginning of Spectruss

The Beginning of Spectruss - Episode 2 of the Spectruss Speakeasy podcast featuring a conversation about business, branding, and entrepreneurship
Episode 2 of Spectruss Speakeasy: The Beginning of Spectruss. A deep conversation about how Spectruss started, the challenges faced, and the lessons learned in building a creative agency

What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred trees (literally).

In this episode ofSpectruss Speakeasy, Sam Silvey, founder of Spectruss, shares his experience from racing bicycles to launching a creative agencyin Chattanooga, TN.

If you’re a small to mid-sized business owneror entrepreneur looking for insights on business, marketing, and creative problem-solving, this episode is for you.

From Racing Bikes to Building Brands

Sam’s story doesn’t start in an office, it starts on a bike.

Long before Spectruss, Sam was a competitive cyclist, pushing himself to the limit. But after dropping out of college to focus on racing, reality hit hard when he got his ass handed to him in his first pro race.

So, what do you do when your plan doesn’t work out? You adapt.

His background in computer science(the one subject in college he actually liked) led him to building websites for small businesses. His first gig? A local coffee shop website, paid partly in coffee and a few hundred bucks.

That’s when he realized businesses didn’t just need websites, they needed branding, marketing, and a plan to grow.

The Start of Spectruss

Before Spectruss, there was Silvey Development, a scrappy operation where Sam juggled coding, photography, and designto help businesses build their online presence.

But if you’ve ever started a business, you know money is tight in the early days. So, when an opportunity arose to clear a tornado-hit property(225 trees, to be exact), he took it.

With zero tree-cutting experienceand a couple of chainsaws, he and his crew completed the job for $75,000, enough to fund Spectruss’ first office, new equipment, and a proper start.

From living in the back of his office on a futon to growing a creative agency, Sam built Spectruss with hard work, adaptability, and a vision to help businesses succeed.

Why Spectruss?

The name Spectrussis more than just a brand.

  • “Spectr-“comes from spectrum, representing the wide range of creative and digital solutions they offer.
  • “-Truss”refers to a strong structural beam, symbolizing the solid foundation businesses need for growth.

At its core, Spectruss helps companies stand out through branding, marketing, and digital strategy.

Learn more about Spectruss here.

Lessons for Business Owners

Entrepreneurs, take notes. Here’s what Sam’s experience teaches about starting and growing a business:

Adaptability matters– Your first idea might not work, and that’s okay. Shift, learn, and find the right opportunity.
Success takes time– It took years of effortfor Spectruss to become what it is today.
Solve real problems– Whether it’s a website, brand strategy, or marketing campaign, helping businesses grow is what makes the difference.
Work with the right people– Business is tough. Surround yourself with a team that shares your vision and values.

Where Spectruss is Today

From coffee shop websitesto full-scale brand strategy, Spectruss has grown into a well-established digital marketing agency in Chattanooga.

They now help businesses with:

  • Brand Strategy & Creative Design
  • Website Development & SEO
  • Social Media & Digital Advertising
  • Marketing Campaigns & Business Growth Strategy

And they’re not slowing down.Spectrusscontinues to help brands grow and create real impact through digital marketing.

Listen to the Full Episode

If you’re an entrepreneur, business owner, or just love real stories about starting a business from the ground up, this episode is a must-listen.

🎧 Catch the full episode on:

Need a Marketing Partner? Let’s Talk.

If you’re a small business in Chattanooga or beyondlooking for:
✅ Branding that makes an impact
✅ Websites that actually convert
✅ Digital marketing strategies that work

Spectruss can help. 

Get in touch with us today

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Meet Diego: Our Ads Expert Who Turns Clicks into Customers

Diego Pineros, Ads Expert and Ads Manager at Spectruss, specializing in digital advertising and paid media strategies
Meet Diego Pineros, Ads Expert at Spectruss! He specializes in driving high-ROI ad campaigns through data-driven strategies.

Are Your Ads Just Burning Money? You’re Not Alone.

You’ve launched an ad campaign. You’ve set the budget. You’re seeing clicks… but where are the leads? The phone isn’t ringing, sales aren’t growing, and your return on investment? Let’s not even talk about that.

Here’s the truth: Running ads isn’t just about spending money on Facebook or Googleand hoping for the best.It’s about strategy, precision, and making sure every dollar works smarter, not harder.

That’s exactly why we brought in Diego.

Meet Diego – The Ads Expert Who Gets Real Results

Diego isn’t your average Ads Manager. He’s the guy who fixes what’s broken in your marketing.The budget strategistwho knows how to make ads work for you, not against you. He’s built successful campaigns for medical practices, local businesses, e-commerce brands, luxury hotels, and even global companies like Old Spice, Oral-B, and Pampers.

His approach? He doesn’t just focus on traffic, he focuses on results.

  •  Medical & Wellness Businesses(Core Strength Wellness Center, Rosen Vein Care, Prostate Cancer Institute of Arizona) → Designed ad campaigns that book appointments instantly, rather than leaving patients waiting on a form submission.

  • Local Repair Businesses(Plumbers, Electricians, Appliance Technicians) → Ads that drive immediate phone calls, because when your pipes burst, you don’t have time to wait.

  • E-Commerce & Retail(Sokios, Cherubina, Mercules) → Custom retargeting strategies that convert abandoned carts into paying customers.

  • Luxury Hotels & Resorts(Palace Resorts) → Managed multi-million-dollar campaigns, increasing direct bookings.

  • Mass Consumer Brands(Old Spice, Pampers, Max Factor, AB InBev) → Structured ad strategies that keep these household names in front of the right audience.

Why This Matters for Your Business

Many businesses lose money on ads because they don’t have someone who understands what works. They end up targeting the wrong audience, using ineffective copy, or worse, setting and forgetting their campaigns, hoping for a miracle.

Diego analyzes, refines, and improvesyour campaigns so that every ad dollar is used efficiently.

That means:

  • Higher Returns– Less wasted spend, more qualified leads.
  • More Conversions– Whether it’s phone calls, bookings, or online sales,Diego makes sure people take action.
  • Smart Strategy– Real-time adjustments based on performance data, not assumptions.

Get to know more about how ads work here.

Let’s Fix Your Ads – Free Strategy Call with Diego

If your ads aren’t delivering results, let’s change that. We’re offering a FREE 15-minute strategy callwhere Diego will personally help you identify what’s missing in your ad strategyand how to start seeing real results.

Book your free strategy call now

You’re already running ads, let’s make sure they actually work.

FAQ: Working with Diego & Spectruss for Your Ad Strategy

1. What makes Diego’s ad strategies different from other media buyers?

Diego doesn’t just set up ads and let them run—he continuously refines them based on real-time datato bring in higher conversions and lower ad costs.His approach is customized for each business, ensuring that your ads aren’t just driving traffic but bringing in qualified leads and sales.

2. Can Diego help if my business has never run paid ads before?

Absolutely! Whether you’re starting from scratch or have past campaigns that didn’t perform well, Diego will build a tailored strategyfrom the ground up. He makes sure your ad spend is used wisely and effectively, helping you target the right audience with the right message.

3. How soon can I expect to see results from a campaign?

It depends on factors like your industry, competition, and budget, but most clients start seeing improvements within the first few weeks.Diego focuses on quick wins while also creating a long-term planfor consistent growth.

4. Does Diego only work with businesses in Chattanooga?

No! While Spectruss primarily serves small to mid-sized businesses in Chattanooga, Diego has experience working with national and international brandsacross multiple industries. No matter where you’re located, he can develop an ad strategy that fits your market.

5. What do I need to get started with Diego?

All you need is a clear goal—whether it’s more leads, higher sales, or stronger brand awareness.Diego and the Spectruss team will handle the rest, setting up an ad strategy that delivers results.

Want to improve your ads?Book a FREE strategy call now!

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Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy

Spectruss Speakeasy marketing podcast logo featuring bold typography and modern branding, based in Chattanooga, Tennessee.
Spectruss Speakeasy marketing podcast logo featuring bold typography and modern branding, based in Chattanooga, Tennessee.

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live.

I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racingon a marketing podcast? A bit different. But that’s kind of the point.

Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid ad hacks, and conversion rates(which, yes, matter), but it’s exhausting. Spectruss Racingstarted because I needed something outside of business to sink my teeth into, and now, it’s become a core part of what makesSpectrussdifferent.

If you want to hear the full unfiltered conversation(including near-death filming experiences and questionable tax write-offs),go listen to the episode here.

But if you’re more of a reader, let’s break it down.

How I Ended Up Racing Dirt Bikes in My 30s

I didn’t grow up riding dirt bikes. I raced bicycles, first mountain biking, then road cycling, and eventually, at a professional level. The goal was to make a living from it, but between some brutal crashes and the 2008 market crash, that plan fell apart.

Fast forward to 2019, I was running Spectrussand needed something outside of workto obsess over. I bought my first dirt bike, entered a race, and that was it. Fifty-plus races later, I’m still here.

How Racing Became a Marketing Strategy

1. Branding That Gets Attention

If you’ve ever watched NASCAR, you’ve seen logos slapped on every car, driver suit, and helmet. That’s not an accident, it’s marketing. Branding is about being remembered.

And let’s be honest: marketing agencies are boring.Everyone posts the same “how to grow on social media” tips. Nobody cares.

Spectruss Racing is something different.When people see our brand on a dirt bike, a jersey, or a race video, it sticks. They associateSpectrusswith something exciting, not just another agency talking about ad budgets.

Don’t believe me?Harvard Business Reviewbacks this up. Brands that connect emotionally with people stand out. That’s exactly what we’re doing.

2. Racing Sets Us Apart from Every Other Agency

When I started Spectrussover a decade ago, there were only a few digital marketing agencies. Now, there’s one on every street corner, and a hundred more run out of basements.

So, we had two choices:
🔹 Compete by shouting louder than everyone else.
🔹 Do something so differentthat people remember us.

We went with option two.

Think aboutRed Bull, they aren’t just an energy drink company. They’ve built an empire around extreme sports, content, and culture.That’s the model we’re following. Marketing is storytelling, and Spectruss Racing is part of our story.

The Absolute Chaos of Filming Racing Content

I love racing. Zach Etengoff, our videographer, does too,except when I’m flying past him at 45 mph, 12 inches away from his head.

Filming extreme sports is brutal, and Zach will be the first to tell you:
🎥 Dirt bikes move FAST.Timing shots is a nightmare.
🎥 Everything looks flatter on camera.Hills that feel impossible in real life look tiny in footage.
🎥 You get one shot.Unlike filming in a studio, if we miss a moment, it’s gone.

Zach swears it’s worth it. I say he has trauma from almost dying on set.Either way, we’ve got some insane race footage coming soon.

What’s Next for Spectruss Speakeasy?

This podcast isn’t just about racing.We’re bringing on business owners, creators, and storytellersto talk about marketing, branding, and doing things differently.

If you run a business, create content, or just love crazy stories, this is for you.

🎧Go listen to Episode 1.

If you want your marketing to actually stand out, let’s talk.

📩Work with Spectruss.

Now, I’m off to crash a dirt bike. Catch you next episode. 

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Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence

Rustic copper still at Full Throttle Distillery with an American flag in the background, showcasing the craft of Tennessee moonshine making
Inside Full Throttle Distillery – where authentic Tennessee moonshine is crafted with heritage and tradition.

A strong digital presenceis critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshineand rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectrusscame in.

Our goal? Create a new website that reflects Full Throttle’s brand, improves functionality, and enhances user experience—without losing the authenticity that makes them unique.

About Full Throttle Distillery

Located in Trimble, TN, and Estes Park, CO, Full Throttle Distilleryis a brand that embodies tradition and craftsmanship. Their moonshine, inspired by early 1900s recipes, is crafted using authentic copper stillsfor a true taste of history. Visitors enjoy on-site tastings, guided tours, live entertainment, and Southern hospitality, making the distillery a must-visit destination.

However, their existing websitedidn’t fully showcase the energy and experience that customers get in person.

The Challenge: Keeping Authenticity While Modernizing the Website

Full Throttle Distillery wanted to update their main website and multiple location pages, but they had some key requests:

  • Maintain their brand identity—Rustic, bold, and true to their Tennessee heritage.
  • Improve functionality—A smoother, more intuitive layout for visitors.
  • Enhance SEO—Better rankings for “craft moonshine distillery Tennessee”and other high-intent keywords.
  • Mobile Optimization—A seamless experience for users on any device.

With multiple locations and offerings, their digital presence needed a clear, engaging structurethat could attract new customers and drive more in-person visits.

Our Approach: Blending Heritage with Digital Innovation

At Spectruss, we believe a business’s website should tell its storywhile delivering a smooth user experience. Our plan for Full Throttle Distillery focused on three major improvements:

1. Keeping the Brand’s Identity Intact

Full Throttle Distillery’s authenticity and historyare central to its brand. We worked closely with their team to preserve their voice, rustic aesthetic, and storytelling elements, while improving usability.

2. Website Design & Functionality Enhancements

To make the website more engaging and functional, we implemented:

  • A streamlined layoutfor easier navigation.
  • High-quality visuals & storytellingto immerse visitors in the Full Throttle experience.
  • Interactive elementslike a tasting reservation systemand updated event calendar.
  • Call-to-action buttonssuch as “Visit Full Throttle Distillery” and “Subscribe to Our Newsletter” for lead generation.

3. SEO & Digital Marketing Optimization

A visually appealing website isn’t enough—it also needs to rank well on Google. Our SEO improvements included:

  • Keyword optimizationfor “best moonshine in Tennessee,” “handcrafted spirits Trimble TN,”and more.
  • Location-based SEOto improve searches for “moonshine distillery near me”.
  • Mobile-friendly enhancementsto ensure a great experience across devices.

We also incorporated local search optimization strategiessimilar to those recommended by Moz(link), which can help businesses rank higher in regional and industry-specific searches.

Beyond the Website: Expanding to Multi-Location Pages

Since Full Throttle Distillery has multiple locations, we’re also revamping their Trimble, TNand Estes Park, COlocation pages. Each will have:

  • Customized local contentthat highlights regional experiences.
  • Easy navigationfor customers looking for location-specific details.
  • Consistent brandingacross all platforms.

This strategy ensures that each distillery location maintains its unique identitywhile staying connected under one strong digital presence.

The Expected Impact: What This Means for Full Throttle Distillery

With the new website, Full Throttle Distillery can expect:

  • Higher engagementfrom visitors exploring their services online.
  • Increased bookingsfor tastings, tours, and events.
  • Stronger brand storytellingthat connects with their audience.
  • Improved search rankings, driving more organic traffic.

A well-optimized website is a powerful marketing tool, allowing businesses to reach customers before they even step through the door. Research from HubSpot(link) confirms that well-designed websites with strong SEO can increase conversions and customer trust.

What This Means for Your Business

Does your business need a website upgradewhile maintaining its brand identity? Whether you run a distillery, restaurant, or any business in Chattanooga, Spectruss specializes in:

  • Custom web designtailored to your brand.
  • SEO strategiesto help you rank higher.
  • Engaging digital experiencesthat drive real results.

If your website needs a refresh, let’s talk—we can help you create a digital presence that truly represents your brand.

Contact Spectruss today!Spectruss.com

FAQ: Full Throttle Distillery’s Website Revamp by Spectruss

1. How will the new website help Full Throttle Distillery attract more visitors?

The updated site will feature clear navigation, high-quality visuals, and strong calls to actionto encourage users to book tastings, explore products, and visit the distillery. Improved SEO strategieswill also help increase visibility in search results for moonshine enthusiasts and tourists.

2. Will the website include e-commerce features for purchasing Full Throttle’s spirits online?

Currently, Full Throttle Distillery’s website is focused on visitor engagement, tastings, and location-based experiences. 

3. How does Spectruss make sure the website keeps Full Throttle’s authentic brand identity?

We work closely with their team to match the rustic, bold aestheticthat represents their heritage and craft spirit industry roots. The design, colors, imagery, and storytelling will all align with their authentic brand voicewhile improving user experience.

4. Can Spectruss help other businesses in Chattanooga improve their websites too?

Absolutely! Whether you run a distillery, restaurant, retail store, or service-based business, we specialize in custom web design, SEO, and digital marketingto help you grow. Contact us todayto see how we can elevate your online presence. 

Spectruss logo with a prominent white "S" and geometric shapes for a digital marketing company.
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