In this episode of Spectruss Speakeasy, Clay Watson opens up about growing Mountain View Auto Group, surviving a helicopter crash, and the leadership values that have guided him through decades of business and personal resilience.
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The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move? Learn how to turn your final efforts into a foundation for major growth in 2026.
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.
This isn’t your typical marketing blog post. Our founder, Sam Silvey, shares a personal entry about his recent time at the Red Bull Tennessee Knockout, where he raced a national championship mountain bike race and a hard enduro dirt bike race. He talks about the lessons learned on the trail, from overcoming major setbacks to the determination to push through, and how that passion for racing is a lot like our passion for helping your business succeed.
Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does. You’ve probably tried boosting posts, hiring a freelancer, or even doing it all yourself. And still… nothing changes. At Spectruss, we help small businesses like yours turn confusion into clarity, … Read more
Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketing is now accessible and proving effective … Read more
A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in. Our goal? Create a new website that reflects … Read more
Creating content that speaks directly to Chattanooga’s small business owners is the key to building trust and engagement. From understanding your audience and optimizing with local SEO to using authentic messaging and community involvement, these strategies will help your brand connect locally and stand out.
Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if you could focus on realistic goals that are achievable and impactful? For small to mid-sized businesses in Chattanooga, TN, 2025 can be a year of steady growth with the right … Read more
The end of the year is the perfect time to reflect, reset, and get ready for growth. For small to mid-sized businesses in Chattanooga, TN, finishing 2024 strategically can pave the way for a successful 2025. Whether you’re celebrating wins or tackling challenges, taking proactive steps now will set you up for success. Here’s how … Read more
