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Meet Diego: Our Ads Expert Who Turns Clicks into Customers

Are Your Ads Just Burning Money? You’re Not Alone.

You’ve launched an ad campaign. You’ve set the budget. You’re seeing clicks… but where are the leads? The phone isn’t ringing, sales aren’t growing, and your return on investment? Let’s not even talk about that.

Here’s the truth: Running ads isn’t just about spending money on Facebook or Google and hoping for the best. It’s about strategy, precision, and making sure every dollar works smarter, not harder.

That’s exactly why we brought in Diego.

Meet Diego – The Ads Expert Who Gets Real Results

Diego isn’t your average Ads Manager. He’s the guy who fixes what’s broken in your marketing. The budget strategist who knows how to make ads work for you, not against you. He’s built successful campaigns for medical practices, local businesses, e-commerce brands, luxury hotels, and even global companies like Old Spice, Oral-B, and Pampers.

His approach? He doesn’t just focus on traffic, he focuses on results.

  •  Medical & Wellness Businesses (Core Strength Wellness Center, Rosen Vein Care, Prostate Cancer Institute of Arizona) → Designed ad campaigns that book appointments instantly, rather than leaving patients waiting on a form submission.

  • Local Repair Businesses (Plumbers, Electricians, Appliance Technicians) → Ads that drive immediate phone calls, because when your pipes burst, you don’t have time to wait.

  • E-Commerce & Retail (Sokios, Cherubina, Mercules) → Custom retargeting strategies that convert abandoned carts into paying customers.

  • Luxury Hotels & Resorts (Palace Resorts) → Managed multi-million-dollar campaigns, increasing direct bookings.

  • Mass Consumer Brands (Old Spice, Pampers, Max Factor, AB InBev) → Structured ad strategies that keep these household names in front of the right audience.

Why This Matters for Your Business

Many businesses lose money on ads because they don’t have someone who understands what works. They end up targeting the wrong audience, using ineffective copy, or worse, setting and forgetting their campaigns, hoping for a miracle.

Diego analyzes, refines, and improves your campaigns so that every ad dollar is used efficiently.

That means:

  • Higher Returns – Less wasted spend, more qualified leads.
  • More Conversions – Whether it’s phone calls, bookings, or online sales, Diego makes sure people take action.
  • Smart Strategy – Real-time adjustments based on performance data, not assumptions.

Get to know more about how ads work here.

Let’s Fix Your Ads – Free Strategy Call with Diego

If your ads aren’t delivering results, let’s change that. We’re offering a FREE 15-minute strategy call where Diego will personally help you identify what’s missing in your ad strategy and how to start seeing real results.

Book your free strategy call now

You’re already running ads, let’s make sure they actually work.

FAQ: Working with Diego & Spectruss for Your Ad Strategy

1. What makes Diego’s ad strategies different from other media buyers?

Diego doesn’t just set up ads and let them run—he continuously refines them based on real-time data to bring in higher conversions and lower ad costs. His approach is customized for each business, ensuring that your ads aren’t just driving traffic but bringing in qualified leads and sales.

2. Can Diego help if my business has never run paid ads before?

Absolutely! Whether you’re starting from scratch or have past campaigns that didn’t perform well, Diego will build a tailored strategy from the ground up. He makes sure your ad spend is used wisely and effectively, helping you target the right audience with the right message.

3. How soon can I expect to see results from a campaign?

It depends on factors like your industry, competition, and budget, but most clients start seeing improvements within the first few weeks. Diego focuses on quick wins while also creating a long-term plan for consistent growth.

4. Does Diego only work with businesses in Chattanooga?

No! While Spectruss primarily serves small to mid-sized businesses in Chattanooga, Diego has experience working with national and international brands across multiple industries. No matter where you’re located, he can develop an ad strategy that fits your market.

5. What do I need to get started with Diego?

All you need is a clear goal—whether it’s more leads, higher sales, or stronger brand awareness. Diego and the Spectruss team will handle the rest, setting up an ad strategy that delivers results.

Want to improve your ads? Book a FREE strategy call now!

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Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence

A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in.

Our goal? Create a new website that reflects Full Throttle’s brand, improves functionality, and enhances user experience—without losing the authenticity that makes them unique.

About Full Throttle Distillery

Located in Trimble, TN, and Estes Park, CO, Full Throttle Distillery is a brand that embodies tradition and craftsmanship. Their moonshine, inspired by early 1900s recipes, is crafted using authentic copper stills for a true taste of history. Visitors enjoy on-site tastings, guided tours, live entertainment, and Southern hospitality, making the distillery a must-visit destination.

However, their existing website didn’t fully showcase the energy and experience that customers get in person.

The Challenge: Keeping Authenticity While Modernizing the Website

Full Throttle Distillery wanted to update their main website and multiple location pages, but they had some key requests:

  • Maintain their brand identity—Rustic, bold, and true to their Tennessee heritage.
  • Improve functionality—A smoother, more intuitive layout for visitors.
  • Enhance SEO—Better rankings for “craft moonshine distillery Tennessee” and other high-intent keywords.
  • Mobile Optimization—A seamless experience for users on any device.

With multiple locations and offerings, their digital presence needed a clear, engaging structure that could attract new customers and drive more in-person visits.

Our Approach: Blending Heritage with Digital Innovation

At Spectruss, we believe a business’s website should tell its story while delivering a smooth user experience. Our plan for Full Throttle Distillery focused on three major improvements:

1. Keeping the Brand’s Identity Intact

Full Throttle Distillery’s authenticity and history are central to its brand. We worked closely with their team to preserve their voice, rustic aesthetic, and storytelling elements, while improving usability.

2. Website Design & Functionality Enhancements

To make the website more engaging and functional, we implemented:

  • A streamlined layout for easier navigation.
  • High-quality visuals & storytelling to immerse visitors in the Full Throttle experience.
  • Interactive elements like a tasting reservation system and updated event calendar.
  • Call-to-action buttons such as “Visit Full Throttle Distillery” and “Subscribe to Our Newsletter” for lead generation.

3. SEO & Digital Marketing Optimization

A visually appealing website isn’t enough—it also needs to rank well on Google. Our SEO improvements included:

  • Keyword optimization for “best moonshine in Tennessee,” “handcrafted spirits Trimble TN,” and more.
  • Location-based SEO to improve searches for “moonshine distillery near me”.
  • Mobile-friendly enhancements to ensure a great experience across devices.

We also incorporated local search optimization strategies similar to those recommended by Moz (link), which can help businesses rank higher in regional and industry-specific searches.

Beyond the Website: Expanding to Multi-Location Pages

Since Full Throttle Distillery has multiple locations, we’re also revamping their Trimble, TN and Estes Park, CO location pages. Each will have:

  • Customized local content that highlights regional experiences.
  • Easy navigation for customers looking for location-specific details.
  • Consistent branding across all platforms.

This strategy ensures that each distillery location maintains its unique identity while staying connected under one strong digital presence.

The Expected Impact: What This Means for Full Throttle Distillery

With the new website, Full Throttle Distillery can expect:

  • Higher engagement from visitors exploring their services online.
  • Increased bookings for tastings, tours, and events.
  • Stronger brand storytelling that connects with their audience.
  • Improved search rankings, driving more organic traffic.

A well-optimized website is a powerful marketing tool, allowing businesses to reach customers before they even step through the door. Research from HubSpot (link) confirms that well-designed websites with strong SEO can increase conversions and customer trust.

What This Means for Your Business

Does your business need a website upgrade while maintaining its brand identity? Whether you run a distillery, restaurant, or any business in Chattanooga, Spectruss specializes in:

  • Custom web design tailored to your brand.
  • SEO strategies to help you rank higher.
  • Engaging digital experiences that drive real results.

If your website needs a refresh, let’s talk—we can help you create a digital presence that truly represents your brand.

Contact Spectruss today! Spectruss.com

FAQ: Full Throttle Distillery’s Website Revamp by Spectruss

1. How will the new website help Full Throttle Distillery attract more visitors?

The updated site will feature clear navigation, high-quality visuals, and strong calls to action to encourage users to book tastings, explore products, and visit the distillery. Improved SEO strategies will also help increase visibility in search results for moonshine enthusiasts and tourists.

2. Will the website include e-commerce features for purchasing Full Throttle’s spirits online?

Currently, Full Throttle Distillery’s website is focused on visitor engagement, tastings, and location-based experiences

3. How does Spectruss make sure the website keeps Full Throttle’s authentic brand identity?

We work closely with their team to match the rustic, bold aesthetic that represents their heritage and craft spirit industry roots. The design, colors, imagery, and storytelling will all align with their authentic brand voice while improving user experience.

4. Can Spectruss help other businesses in Chattanooga improve their websites too?

Absolutely! Whether you run a distillery, restaurant, retail store, or service-based business, we specialize in custom web design, SEO, and digital marketing to help you grow. Contact us today to see how we can elevate your online presence. 

200 W M.L.K. Blvd
Suite 901
Chattanooga, TN 37402

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