Blog
Notes from the work.
What we are learning about marketing, advertising, sales, and AI, written down while it is still useful.
Speakeasy Episodes · Oct 8, 2026
Kyle Wiens on How iFixit Built The World’s Biggest Repair Library
Kyle Wiens, CEO of iFixit, has been fighting for the Right to Repair since he started the company in his college dorm in 2002.…
GEO · Jul 1, 2026
ChatGPT Ads Are Here: What They Actually Are and How They Work
A homeowner needs a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT answers…
Speakeasy Episodes · Jun 25, 2026
Matt Brock on Blending Business and Law
Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation.…
Speakeasy Episodes · Jun 17, 2026
Jay Shaffer on Community Leadership and Networking
From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by…
Speakeasy Episodes · Jun 2, 2026
How Chattanooga is Leading the Charge in Quantum Technology: A Podcast with Charlie Brock
Chattanooga is becoming one of the most important quantum technology hubs in the country. Through the Chattanooga Quantum Collaborative (CQC), a partnership between EPB,…
Speakeasy Episodes · May 22, 2026
Dr. Patricia McLelland on Women’s Health, Functional Medicine, & Her Upcoming Book
Like most doctors, Dr. McLelland was trained to match symptoms with medication. A patient comes in, identifies a problem, and leaves with a prescription.…
GEO · May 15, 2026
Why Your Website Isn’t Showing Up in AI Search Results
If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for…
Marketing · May 11, 2026
5 Questions to Tell If Your Marketing Agency Is Working
If you’re paying a marketing agency and you’re not sure what you’re getting for it, you’re not alone. A lot of business owners sit…
Speakeasy Episodes · Apr 24, 2026
Matt Hullander on Selling Your Business, Post-Exit Identity & Chattanooga’s Next Chapter
Matt Hullander has built, scaled, and sold businesses in Chattanooga for years. He’s a serial entrepreneur, an author, and a former mayoral candidate. On…
SEO · Apr 11, 2026
What is Generative Engine Optimization (GEO)? How to Show Up in AI Search
Generative Engine Optimization (GEO) is the practice of structuring your website and online presence so AI tools like ChatGPT, Gemini, Claude, Perplexity and Google’s…
Marketing · Apr 6, 2026
What to Expect in the First 90 Days of Working With a Marketing Partner
The first 90 days of a marketing partnership have almost nothing to do with results. That’s not a bad thing. It’s just the reality…
Speakeasy Episodes · Mar 30, 2026
Ron Jones on Banking, Business & Chattanooga’s Future
Ron Jones has been in banking in Chattanooga since 1985. He’s the Regional President of SouthEast Bank and has lived through every economic cycle…