Large group of people attending a speaker event, demonstrating the power of in-person business networking and local engagement.

You’re putting in the work: buying coffee, trading business cards, and building trust. But if those efforts aren’t helping your website rank higher or bringing in measurable sales, you’re missing a trick. Learn how to turn every handshake into a digital asset and truly make networking a core strategy for your local business growth.

Erin Rayburn and host at the microphone during Spectruss Speakeasy podcast Episode 16

In this episode of Spectruss Speakeasy, we sit down with Erin Rayburn, founder of Evergreen Therapy, to explore how horses and EMDR are helping people heal from trauma, anxiety, and burnout. From understanding nervous system patterns through equine therapy to using eye movement techniques to process stuck memories, this conversation offers real tools, and honest stories, for living with more calm and clarity.

Dr. Patricia McLelland speaking on the Spectruss Speakeasy podcast about women’s health and hormone therapy.

There’s no shortage of opinions out there on hormones and weight-loss meds, and most of them are loud. So, for this episode of the Spectruss Speakeasy, I sat down with Dr. Patricia McLelland, a Vanderbilt-trained, Emory-residency physician with more than 27 years in women’s health, to bring things back to reality. Her story is remarkable, … Read more

Pink iMac desktop displaying a high-quality Custom Website design for a creative small business, emphasizing design and strategy.

Today’s customers demand a seamless online experience: a staggering 81% of buyers research companies online before making a decision. This makes a professional website the bedrock of your business’s credibility and lead generation efforts. Without a strategic digital footprint, you’re leaving qualified inquiries on the table, diminishing your brand’s perception, and missing out on crucial … Read more

Clay Watson and guest discussing leadership and resilience on Spectruss Speakeasy podcast, Episode 14, featuring dynamic conversation and engagement.

In this episode of Spectruss Speakeasy, Clay Watson opens up about growing Mountain View Auto Group, surviving a helicopter crash, and the leadership values that have guided him through decades of business and personal resilience.

A desk with a laptop, notebooks, and a coffee cup, representing a space for strategic marketing planning.

The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move? Learn how to turn your final efforts into a foundation for major growth in 2026.

Spectruss new website design showcasing services, team, and client work for local business growth.

Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.

In this episode of Spectruss Speakeasy, John Anthony Smith shares his journey from outdoor adventurer to innovation leader at Fenix24, offering insights on cybersecurity, resilience, and how the trail prepared him for the boardroom.

In this episode of Spectruss Speakeasy, Matt McLelland shares how curiosity has shaped his journey, from leading innovation at Covenant Transport to exploring Chattanooga’s outdoor scene, blending business, adventure, and community impact.