Pink iMac desktop displaying a high-quality Custom Website design for a creative small business, emphasizing design and strategy.

Today’s customers demand a seamless online experience: a staggering 81% of buyers research companies online before making a decision. This makes a professional website the bedrock of your business’s credibility and lead generation efforts. Without a strategic digital footprint, you’re leaving qualified inquiries on the table, diminishing your brand’s perception, and missing out on crucial … Read more

A desk with a laptop, notebooks, and a coffee cup, representing a space for strategic marketing planning.

The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move? Learn how to turn your final efforts into a foundation for major growth in 2026.

Spectruss new website design showcasing services, team, and client work for local business growth.

Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.

Sam on his dirt bike with the number 424, airborne after jumping a log obstacle under a Red Bull arch.

This isn’t your typical marketing blog post. Our founder, Sam Silvey, shares a personal entry about his recent time at the Red Bull Tennessee Knockout, where he raced a national championship mountain bike race and a hard enduro dirt bike race. He talks about the lessons learned on the trail, from overcoming major setbacks to the determination to push through, and how that passion for racing is a lot like our passion for helping your business succeed.

Professional woman on phone holding a client clipboard, showing successful efforts to get more leads and conversions.

Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does. You’ve probably tried boosting posts, hiring a freelancer, or even doing it all yourself. And still… nothing changes. At Spectruss, we help small businesses like yours turn confusion into clarity, … Read more

Smartphone displaying an AI tool (ChatGPT) with the question, "How do I get more leads?" highlighting AI in Marketing.

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketing is now accessible and proving effective … Read more

Two people clinking glasses of a cocktail in front of a Full Throttle Distillery whiskey barrel.

A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in. Our goal? Create a new website that reflects … Read more

Two women talking inside a furniture showroom, representing customer service and relationship building for small business success.

Creating content that speaks directly to Chattanooga’s small business owners is the key to building trust and engagement. From understanding your audience and optimizing with local SEO to using authentic messaging and community involvement, these strategies will help your brand connect locally and stand out.

Team member organizing a calendar whiteboard, symbolizing strategic planning for a growing Chattanooga Business.

Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if you could focus on realistic goals that are achievable and impactful? For small to mid-sized businesses in Chattanooga, TN, 2025 can be a year of steady growth with the right … Read more