Person using a laptop to search on Google, illustrating How to Use Google My Business to attract more local customers.

If you want more Chattanooga customers without spending a fortune on ads, your Google My Business profile is the fastest place to start. Here’s how to use it the right way to get more calls, more leads, and more trust, all with simple, practical steps any local business can follow.

Large group of people attending a speaker event, demonstrating the power of in-person business networking and local engagement.

You’re putting in the work: buying coffee, trading business cards, and building trust. But if those efforts aren’t helping your website rank higher or bringing in measurable sales, you’re missing a trick. Learn how to turn every handshake into a digital asset and truly make networking a core strategy for your local business growth.

Pink iMac desktop displaying a high-quality Custom Website design for a creative small business, emphasizing design and strategy.

Today’s customers demand a seamless online experience: a staggering 81% of buyers research companies online before making a decision. This makes a professional website the bedrock of your business’s credibility and lead generation efforts. Without a strategic digital footprint, you’re leaving qualified inquiries on the table, diminishing your brand’s perception, and missing out on crucial … Read more

A desk with a laptop, notebooks, and a coffee cup, representing a space for strategic marketing planning.

The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move? Learn how to turn your final efforts into a foundation for major growth in 2026.

Spectruss new website design showcasing services, team, and client work for local business growth.

Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.

Sam on his dirt bike with the number 424, airborne after jumping a log obstacle under a Red Bull arch.

This isn’t your typical marketing blog post. Our founder, Sam Silvey, shares a personal entry about his recent time at the Red Bull Tennessee Knockout, where he raced a national championship mountain bike race and a hard enduro dirt bike race. He talks about the lessons learned on the trail, from overcoming major setbacks to the determination to push through, and how that passion for racing is a lot like our passion for helping your business succeed.

Professional woman on phone holding a client clipboard, showing successful efforts to get more leads and conversions.

Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does. You’ve probably tried boosting posts, hiring a freelancer, or even doing it all yourself. And still… nothing changes. At Spectruss, we help small businesses like yours turn confusion into clarity, … Read more

Smartphone displaying an AI tool (ChatGPT) with the question, "How do I get more leads?" highlighting AI in Marketing.

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketing is now accessible and proving effective … Read more

Two people clinking glasses of a cocktail in front of a Full Throttle Distillery whiskey barrel.

A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in. Our goal? Create a new website that reflects … Read more