Web Development
Karlo Butorac builds the sites the strategy depends on.
Electrical engineer by training, WordPress developer since 2009. Karlo builds and maintains the sites Spectruss clients run their businesses on.
Background
Croatia, a master's in engineering, and a career in WordPress.
Karlo was born and raised in Croatia and holds a master's degree in electrical engineering from the Faculty of Engineering in Rijeka. He taught himself web development in 2009 and has spent his career on WordPress since.
He knows the platform end to end: architecture, themes, plugins and customization. The sites he builds are fast, responsive on every device and engineered for conversion rather than decoration.
Off the clock
Family, travel, and a fishing rod.
When he is not writing code, Karlo is with his family or out on the water. He is a die-hard fisherman, a former handball goalkeeper, and his bucket list starts with catching as many Florida game fish as he can.
Quick questions
Karlo, off script.
Curiosity and the thrill of creating something from scratch. I started tinkering with HTML and CSS, and before I knew it I was hooked on building things other people could use.
The team, and seeing our work help clients grow. Our own site is my favorite project because we get to try the newest ideas without constraints.
Tech blogs, online communities, webinars and conferences, plus experimenting with new plugins and tools and reviewing other developers' work on GitHub.
A fishing guide.
The rest of the team.
Everyone →
Sam Silvey
Founder and CEO
Has run Spectruss since 2012. Leads the strategy on every engagement and hosts the Spectruss Speakeasy.
Vallery Nehvatal
Design and Content Manager
Leads design and content across every client engagement, so the creative stays sharp and the brand stays consistent.
Zach Etengoff
Photo & Video
Shoots and cuts the commercial work, product photography, and the short-form content that feeds every channel.
André Abdalla
Web Development
Custom builds, e-commerce, integrations, and the tracking that ties spend to results.