Sam Silvey 
What happens when a founder sells the company that defines them? In this episode recap, Ben Brown shares real insights on succession, identity, and long-term private equity, and what business owners between $5M–$50M need to consider before planning an exit.
Most $5M–$50M service businesses don’t have a social media problem, they have a leadership problem. Posting randomly, chasing trends, and outsourcing execution without strategy won’t drive revenue. This article breaks down why hiring a Social Media Manager (backed by real marketing leadership) is the shift that turns social media from a distraction into a growth channel.
Running a $5M-$50M service business means you need real marketing leadership, not just scattered tactics. A Fractional CMO provides expert strategic direction and hands-on execution without the $250K+ salary of a full-time CMO. Spectruss brings 14 years of proven experience helping Chattanooga service companies turn chaotic marketing into measurable revenue growth. Learn why fractional CMO services might be exactly what your business needs to stop wasting ad spend and start building a brand customers choose repeatedly.
Isaac Caldiero made history as the first, and only, American Ninja Warrior champion to win the $1 million grand prize in Season 7. But the win was just one moment in a much longer story. In our latest Spectruss Speakeasy episode, Isaac opens up about the years of preparation, the failures that came before success, the secret he had to keep for months, and what life looked like after claiming the title. This isn’t a business story, it’s a story about determination, focus, and the mindset required to achieve the impossible.
Tired of piecing together marketing with random vendors and no real direction? Introducing Spectruss Fractional CMO services: senior-level strategy that actually gets executed by our full in-house team, without the $250k+ full-time salary. We bridge the gap so you can stop managing chaos and start leading a brand you’re truly proud of.
When we started Spectruss, I wanted us to be more than just a marketing company. We wanted to be a partner who asks the hard questions. So, when Paul Batista, from Elevar Consulting, came onto the Spectruss Speakeasy, we were genuinely energized. Paul isn’t just a business consultant, he’s a profit engineer. His premise hits … Read more
We’ve built a simple, real-world framework to help our partners stop relying on luck and start owning the local search results. It all comes down to two things, read to find out.
SEO is fading. With 38% of people adopting AI tools, your business must be found there. We break down the real difference: SEO gets you on a list, but AEO (Answer Engine Optimization) ensures the chatbot chooses your website as the trusted answer. If your content isn’t ready for AI, you’re losing authority right now.
In this Speakeasy episode, Sam Silvey sits down with Janis Snaid of Aesthetic Management Partners to unpack the systems, KPIs, and clinical strategies driving modern med spa growth. From GLP-1 facial changes to outcome-based treatment plans and memberships, this conversation gives practice owners a clear roadmap to build loyalty, profitability, and long-term patient value.
If you want more Chattanooga customers without spending a fortune on ads, your Google My Business profile is the fastest place to start. Here’s how to use it the right way to get more calls, more leads, and more trust, all with simple, practical steps any local business can follow.
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