After months of preparation, rebuilding the Spectruss RZR and the long 2,000-mile journey to Las Vegas, the results are in from the brutal test out in the dessert from last Sunday’s Mint 400.   Sam started just after 6:45 a.m.,  59th on the grid. After 3 nearly sleepless nights, Sam and his crew had the … Read more

A Chattanooga-based marketing agency takes their talents off-road   Chattanooga, TN – March 5th, 2019– Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is competing in the most celebrated, prestigious, and challenging off-road race in the United States, the Mint 400, in Las Vegas, Nevada, March 10th at 6 a.m. Spectruss is … Read more

Fascinating Instagram Facts to Build Brand Presence and Grow Your Prospective Customer Base We all know Instagram has become a major game changer for consumers and businesses globally. As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, … Read more

Augmented reality (AR) is technology that overlays digital information like images, sound, and text onto your view of the real world, creating an interactive experience. Early adopters have firmly established AR’s potential. Not only as a marketing channel but as a brand differentiator. It allows a new level of convenience, speed and can leave a … Read more

  6 Smart Reasons Why Your Business Should Sponsor an Event   There are many unique ways to attract audiences, but businesses are overlooking some of the opportunities right in front of them. According to an infographic, sponsoring an event is one of the channels most businesses have yet to even try. Little do they … Read more

A Cinematic Celebration of The Best Outdoor Adventure and Conservation Films From Around The World at “The Jewel of the South”   The Lookout Wild Film Festival (LWFF), presented by Spectruss, is excited to host its 7th annual four-day film festival from January 24-27th at the Tivoli Theatre, “The Jewel of the South”, to celebrate … Read more

Artificial Intelligence   Artificial Intelligence is any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. It’s one of the biggest and most important trends in digital marketing today. AI can analyze consumer behavior and search patterns, utilizing … Read more

Spectruss didn’t let Facebook’s ban on firearms stifle sales for a client   The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example of this would be gun safes, mounts, gun cases, and slings. Since Liberty Safes of … Read more

‘Tis the season of office holiday parties and cheers to making it a memorable one and not an embarrassing one Despite having the word “party” in the name, this is still a work event. However, we all know mixing booze, coworkers, and clients can be volatile. The night could go well or it could turn into … Read more

‘Tis the season for holiday festivities and cheers to everyone who made ours a successful one!   The team at Spectruss would like to give a very warm thank you to everyone who joined us for our holiday party on December 6th, 2018. As always, we had a wonderful time gathered together with teammates, clients, and friends … Read more