Sam Silvey 
A Chattanooga-based marketing agency continues to grow with business development hire Chattanooga, TN – Dec. 5th, 2018– Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is excited to welcome James Knicely to the team as Account Manager to engage with current and future clients to build and maintain a consistent pipeline … Read more
Pop-up shops for digital-first brands create a clear definition of success and measurement Many retailers are hopping aboard the pop-up wagon. Pop-up shops offer the chance for your customers to get up close and personal with your products in a truly immersive setting. In addition to producing sales, you can also increase brand awareness … Read more
Using the soul of WordPress so clients gain a competitive edge Today, millions of businesses are using WordPress for running their online business in a profitable and effective way. Although WordPress can meet many requirements, it cannot meet each and every one of them. As the competition in the marketing industry increases, each business has … Read more
Location-based marketing creates many opportunities to reach consumers based on the specific geographic area they are physically present in. Geofencing is a type of location-based marketing that establishes a virtual fence around a pre-defined geographical area to attract mobile users. Today, geofencing is used in social media, human resources, telematics, cybersecurity, and marketing. How does … Read more
A Spectruss Case Study Overview Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as “the perfect boxer short.” From Royal Highnies boxer shorts to tee shirts to lounge pants and … Read more
The holiday shopping season is upon us and with the right strategy in place, it can bring in as much as 30% of a retailer’s total sales in just one season. One of the biggest misconceptions about holiday marketing is that you need to get your ads up and running just in time for Black … Read more
A marketing agency reaches new milestones by providing profitable, scalable growth Chattanooga, TN – Aug. 13th, 2018 – Spectruss, a full-service marketing agency based in the Chattanooga, TN area, continues to see rapid growth through its innovative virtual CMO service. It provides clients with direct access to the expertise of an in-house marketing team … Read more
What are you doing today in order to increase your visitor to sale conversion? E-commerce business is changing faster than ever before, along with customers taking more time to think about their purchases. Shopping cart abandonment is an online retailers’ biggest challenge due to potential lost revenue, but luckily marketers can help solve this problem … Read more
Cogent Studio and PV Design join forces to become Tinker Ma Chattanooga, TN – Sep. 5th, 2018– Chattanooga-based architecture and design firms Cogent Studio and PV Design announced a merger between the two award-winning firms. Already working seamlessly as one firm, Tinker Ma partnered with Spectruss, a full-service marketing agency, to provide a newly … Read more
Instagram has more than 400 million users that share 80 million posts daily, making it a compelling platform for advertisers. The platform itself says its ads can help drive awareness and increase customers among a highly engaged audience. Instagram offers photo ads, video ads, carousel ads, and stories ads. Reasons to Use Instagram Ads … Read more
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