Video marketing is here, and it’s here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. This … Read more
A few tips to better your editing skills As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes. After editing hundreds of pieces and learning from past mistakes, my fear turned into confidence. … Read more
Figuring out the best times to post on social media is never easy. People browse at different days and times depending on the platform. The ideal time to post on each social network is when your audience is most likely to see and engage with your content. But, how do you figure out those perfect … Read more
Learn how you can increase the open rates in your emails. Appealing subject line To make sure your hard work doesn’t immediately get tossed into the trash, your subject line needs to convince people that your email is worth opening. Introducing the email’s call to action with a short and sweet … Read more
Take a risk. Increase your e-commerce business to new levels. If you follow these steps, the payoff will be well worth the hard work: Research the Current Competitors in Your Marketplace Knowing where your business stands among competitors is the most important step to take. Why? Because there are numerous choices online for … Read more
Messaging for a social media strategy is the number one way to gain public favor and increase brand integrity. It’s important to balance your content production of frequency and quality. While sales are important, it shouldn’t be the primary focus of all your content. No one wants to follow an account that feels forced. So, … Read more
Benefits of Organic SEO Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality content creation, link-building, and keyword enhancement which greatly increases a site’s page rank. Think of … Read more
Get More Customer Reviews According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. That means positive customer reviews may be the single most effective marketing tool out there for your business. But how do you do it? At Spectruss, we … Read more
Have you ever wondered if your phone or electronics are listening to your conversations? You talk about something new, for the first time, and then suddenly the ads on Facebook mobile are for what you just talked about? Maybe you plan an event and without scheduling it your phone already knows about it? Voice Recordings and … Read more
If you’re looking to try and boost your social media platforms and gain more attention, consider these 5 tips. 1. Create a voice for the company Social media is similar to an employee, their role being the brand ambassador for your business via the web. With that in mind, they should have a consistent … Read more
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