ChatGPT Ads Are Here — Here’s What They Actually Are and How They Work A business owner searches for a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT gives them a recommendation. The plumber it names is running a ChatGPT ad. That business owner … Read more
The Businessman Behind the Bar: What Matt Brock Gets Right About Criminal Defense Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation. When he opened Best & Brock in Chattanooga, he was not walking in as a polished associate from … Read more
What 30 Years in Tech Taught One Investor About Starting, Scaling, and Staying in the Game From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by the Spectruss Speakeasy to talk about it all. His time at Sun during the early … Read more
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.
Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer, Founder and CEO of The DERM Center, shares how she built a thriving clinic in Chattanooga with a simple, patient-first model: no insurance, no red tape, just real results. From handling TikTok-fueled “diagnoses” to creating social media content that feels authentic (not cringe), Dr. Brewer opens up about the challenges of modern healthcare marketing and how partnering with Spectruss helped her brand cut through the noise.
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, … Read more
A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectruss came in. Our goal? Create a new website that reflects … Read more
For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your brand’s original identity. Authenticity is what helps customers trust you, especially in a community-focused market like Chattanooga. At Spectruss, we know the struggle of selling but keeping authentic, that’s why … Read more
A Chattanooga-based marketing agency expands in-house services for clients Chattanooga, TN – July 9th, 2018– Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production for the agency’s growing client list. This new addition will expand Spectruss’s wide variety of … Read more
Video marketing is here, and it’s here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. This … Read more
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