ChatGPT Ads Are Here — Here’s What They Actually Are and How They Work A business owner searches for a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT gives them a recommendation. The plumber it names is running a ChatGPT ad. That business owner … Read more
The Businessman Behind the Bar: What Matt Brock Gets Right About Criminal Defense Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation. When he opened Best & Brock in Chattanooga, he was not walking in as a polished associate from … Read more
What 30 Years in Tech Taught One Investor About Starting, Scaling, and Staying in the Game From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by the Spectruss Speakeasy to talk about it all. His time at Sun during the early … Read more
Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer, Founder and CEO of The DERM Center, shares how she built a thriving clinic in Chattanooga with a simple, patient-first model: no insurance, no red tape, just real results. From handling TikTok-fueled “diagnoses” to creating social media content that feels authentic (not cringe), Dr. Brewer opens up about the challenges of modern healthcare marketing and how partnering with Spectruss helped her brand cut through the noise.
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, … Read more
It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to win business in a recession. One of the first things our minds shift to … Read more
As we move into a more hopeful 2021, businesses must consider what was learned last year and form new strategies based on current digital trends. Read below to learn some of the top digital marketing trends that will lead in 2021.
Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers.
Van Halen was more than a band; it was a BRAND. One that offered constant quality, volume, excitement, and attitude. Eddie Van Halen showed us what it takes to build a lasting brand, and many businesses today can learn from his example.
Great advertising and marketing are crucial to the success of a business. So how much should your company spend on advertising and where should that money be invested?
Stay connected with us and receive the latest news and updates from our team.
