ChatGPT Ads Are Here — Here’s What They Actually Are and How They Work A business owner searches for a plumber. Not on Google. Not on Yelp. They open ChatGPT and type: “Who’s a good plumber near me?” ChatGPT gives them a recommendation. The plumber it names is running a ChatGPT ad. That business owner … Read more
The Businessman Behind the Bar: What Matt Brock Gets Right About Criminal Defense Most people assume a successful law firm is built purely on legal talent. Matt Brock would tell you that is only half the equation. When he opened Best & Brock in Chattanooga, he was not walking in as a polished associate from … Read more
What 30 Years in Tech Taught One Investor About Starting, Scaling, and Staying in the Game From Sun Microsystems to angel investing in the Southeast, Jay Schaefer has seen the startup world from just about every angle. He stopped by the Spectruss Speakeasy to talk about it all. His time at Sun during the early … Read more
Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.
Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer, Founder and CEO of The DERM Center, shares how she built a thriving clinic in Chattanooga with a simple, patient-first model: no insurance, no red tape, just real results. From handling TikTok-fueled “diagnoses” to creating social media content that feels authentic (not cringe), Dr. Brewer opens up about the challenges of modern healthcare marketing and how partnering with Spectruss helped her brand cut through the noise.
If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this article! Your Background Let’s say your brand colors are black, grey, and light … Read more
Is it Time to Rebrand Your Business? When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between…what does your brand look like to your customers? Is it consistent and easy to recognize? If not, it’s probably time … Read more
The true power of rebranding is fueled by a carefully planned brand strategy.
Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers.
Van Halen was more than a band; it was a BRAND. One that offered constant quality, volume, excitement, and attitude. Eddie Van Halen showed us what it takes to build a lasting brand, and many businesses today can learn from his example.
Stay connected with us and receive the latest news and updates from our team.
