An iPhone displays the ChatGPT mobile search interface with the text "What can I help with?" next to a vertically docked Framework laptop. This highlights Generative Engine Optimization (GEO) and the shift from traditional search engines to AI assistants.

GEO, or Generative Engine Optimization, is the practice of structuring your website content so AI-powered search tools can find it, understand it, and cite it in their answers. If your business relies on being found online, GEO matters because the way people search is changing fast. Tools like ChatGPT, Google AI Overviews, and Perplexity are … Read more