Marketing

How does Spectruss work with their clients?  What is the preferred method to work with a full service agency?  What is the best way to hire an agency?  How do you pay for advertising and marketing agencies?  We get asked these sort of questions a lot, and we know, it can get very confusing. Over … Read more

Social Media Demographics In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a large existence. Social Media Engagement It is important to note why consumers follow and unfollow … Read more

With the virtual world constantly changing, the channels a business chooses to reach its potential customers is becoming increasingly important. Utilizing the ability to grab users’ interest with your brand even away from your site is essential for increasing online traffic. The automated push notification is an optimal channel in the post-GDPR era, allowing growing … Read more

  10 Ways Businesses Can Improve Their Social Media Presence   1. Resize!!! If you’re reusing an image with the same dimensions across all of your social networks then you’re doing it wrong. More than likely, one of those images will be chilling awkwardly alone and distorted. As marketers, we all know how important it … Read more

With the drastic expansion of e-commerce, brick and mortar businesses have taken an obvious shift towards online retail. The increase in e-commerce shopping has transformed the way marketers must strategize. E-Commerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. E-Commerce marketers can use social … Read more

Fascinating Instagram Facts to Build Brand Presence and Grow Your Prospective Customer Base We all know Instagram has become a major game changer for consumers and businesses globally. As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, … Read more

Augmented reality (AR) is technology that overlays digital information like images, sound, and text onto your view of the real world, creating an interactive experience. Early adopters have firmly established AR’s potential. Not only as a marketing channel but as a brand differentiator. It allows a new level of convenience, speed and can leave a … Read more

Artificial Intelligence   Artificial Intelligence is any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. It’s one of the biggest and most important trends in digital marketing today. AI can analyze consumer behavior and search patterns, utilizing … Read more

Pop-up shops for digital-first brands create a clear definition of success and measurement   Many retailers are hopping aboard the pop-up wagon. Pop-up shops offer the chance for your customers to get up close and personal with your products in a truly immersive setting. In addition to producing sales, you can also increase brand awareness … Read more