Most businesses don’t last. You know it, I know it. The stats aren’t great, and yet, some manage to not just hang on, but keep growing. The Barn Nursery in Chattanooga is one of those stories. What started in the late ‘60s as a $1,500 roadside fruit stand is now an eight-figure business moving over … Read more
What happens when creativity meets business, art blends with entrepreneurship, and staying true to yourself is the foundation for success? You get Genesis the Grey Kid an artist who walked away from the music industry’s formula-driven approach to pursue a career in fine art on his own terms. In Episode 4 of Spectruss Speakeasy, we … Read more
Creating content that resonates with Chattanooga’s small business owners is crucial for building strong connections and meaningful engagement. These businesses are the foundation of Chattanooga’s economy, and tailoring your messaging to their unique needs can help you stand out. Here’s how you can create impactful content that truly speaks to this audience. Understand Your Chattanooga … Read more
Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if you could focus on realistic goals that are achievable and impactful? For small to mid-sized businesses in Chattanooga, TN, 2025 can be a year of steady growth with the right … Read more
The end of the year is the perfect time to reflect, reset, and get ready for growth. For small to mid-sized businesses in Chattanooga, TN, finishing 2024 strategically can pave the way for a successful 2025. Whether you’re celebrating wins or tackling challenges, taking proactive steps now will set you up for success. Here’s how … Read more
Your website isn’t just an online placeholder—it’s the foundation of your business. It’s where customers decide if they trust you, like your brand, or want to work with you. Yet, many small to mid-sized businesses in Chattanooga are losing revenue because they neglect the importance of keeping their websites current. If you’ve been overlooking your … Read more
For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your brand’s original identity. Authenticity is what helps customers trust you, especially in a community-focused market like Chattanooga. At Spectruss, we know the struggle of selling but keeping authentic, that’s why … Read more
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