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What’s Really Hurting Your Business is You Forgetting About Your Website

Your website isn’t just an online placeholder—it’s the foundation of your business. It’s where customers decide if they trust you, like your brand, or want to work with you. Yet, many small to mid-sized businesses in Chattanooga are losing revenue because they neglect the importance of keeping their websites current.

If you’ve been overlooking your site or haven’t thought about it in years, it might be time to make some changes before your competitors take the lead. Here’s why your website matters, how it could be holding you back, and what steps to take.

Why Your Website Matters More Than Ever

Your website creates the first impression for potential customers. According to a Stanford study, 75% of users judge a business’s credibility by how its website looks. If your site is outdated or doesn’t reflect your brand well, it can turn people away before you even get a chance to connect.

For Chattanooga businesses, where community connections and personal referrals drive success, having a professional, functional website amplifies your ability to stand out in the local market. Think of it as your 24/7 storefront—working for you even when your physical doors are closed.

How Your Website Could Be Letting You Down

A poorly designed or neglected website doesn’t just look bad—it actively works against you. Here’s how:

1. Outdated Design

If your site hasn’t been updated in years, it might look unprofessional or fail to reflect your current business identity. A cluttered or outdated layout can turn visitors away.

2. Slow Load Times

Research shows that 53% of users will leave a site if it takes more than three seconds to load. A slow site not only frustrates potential customers but also lowers your search engine rankings, as speed is an important ranking factor for Google.

3. Not Mobile-Friendly

With over 60% of web traffic coming from mobile devices, a site that doesn’t adapt to smaller screens means you’re losing a significant portion of potential clients.

4. Poor SEO

Without the right optimization, your site is invisible to local customers searching for services like yours. If you’re not showing up in searches for terms like “Chattanooga marketing agency,” you’re already at a disadvantage. Learn more about SEO best practices here.

5. Hard-to-Use Layout

Confusing navigation, broken links, or outdated fonts make it harder for visitors to stay on your site and find what they need. A well-organized, easy-to-read design encourages visitors to engage with your services.

What a Great Website Should Have

Ready to stop losing leads to an ineffective website? Here are the must-haves:

  • Responsive Design: Your site should adapt to any device, from desktop to smartphone, ensuring a smooth user experience.
  • Fast and Reliable Performance: Run your site through tools like Google PageSpeed Insights to pinpoint and resolve slow-loading pages.
  • SEO Optimized Content: Use relevant keywords such as “Chattanooga web design” to help potential customers find you online.
  • Clear Calls to Action (CTAs): Guide users toward the next steps, whether that’s contacting you, booking a service, or learning more.
  • Modern Visual Appeal: Keep your design clean and professional with high-quality images and engaging copy.
  • Local Relevance: Include testimonials, local success stories, or even familiar Chattanooga landmarks to build a stronger connection with your audience.

Fix Your Website, Fix Your Business

If this sounds like your website might need a refresh, don’t worry—you’re not alone. At Spectruss, we specialize in creating websites that not only look great but work seamlessly to grow your business.

Curious about how your site is performing? Use free tools like SEOptimer to identify areas for improvement, or reach out to us for a consultation. A well-maintained, modern website can make all the difference in attracting and retaining customers.

FAQs: Improving Your Website for Business Success

  1. How often should I update my website?
    You should refresh your website’s design every 2-3 years to stay current with trends and technology. Content updates, like blogs or service details, should happen every few months to keep things fresh and relevant.

  2. What’s the difference between responsive and mobile-friendly websites?
    A mobile-friendly website adjusts slightly for smaller screens, but a responsive website dynamically adapts its layout and design for any device, offering the best experience on desktops, tablets, and phones.

  3. How does my website affect online marketing campaigns?
    Your website is the destination for your digital ads. Even if your ads are top-tier, visitors will leave if your site is slow, confusing, or unprofessional, making your campaigns less effective.

  4. How can I identify SEO issues on my site?
    Look for signs like low rankings on Google, minimal organic traffic, or poor local search visibility. Tools like SEMRush or Ubersuggest can analyze your site and flag issues like broken links or missing keywords.

  5. Should I hire a professional to update my site or use DIY tools?
    DIY platforms like Squarespace and WordPress are great for minor updates. For significant changes like SEO optimization or custom design, working with professionals like Spectruss ensures your site is polished and effective.
Categories
Business eCommerce Marketing

Why Web Analytics are Crucial for a Successful Business (Video)

A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It all starts with web analytics.

Tune in to the video below as CEO of Spectruss, Sam Silvey, discusses the importance of website analytics, the key data to focus on, and how you can use it to prove a return on investment for your business.

The Best Platforms to Use

Over 55% of the top 10,000 websites in the world use Google Analytics, making it the most highly recommended data measurement platform for businesses today. Not only is Google Analytics free to use, but it also gives your company the ability to analyze in-depth details about the visitors on your website.

In addition to Google Analytics, HubSpot is another extremely useful analytics tool that manages tracking codes to collect important website user data. By bringing all your Google Analytics and HubSpot data together, you can analyze and report across the entire customer journey, ultimately allowing you to devise a successful strategy for your business.

Know the goal for your website

As mentioned in the video, the goal for your company website is to direct traffic towards your call-to-action, whether that be filling out a contact form, buying a product, or clicking a phone number. Once you have a clear call-to-action for your website, your company can then move towards maximizing conversions.

After you have identified your call-to-action for your website, you must then discern how much that conversion is worth to your company. Known as a conversion value, assigning a numerical value to specific conversions is crucial for determining their impact on your business. This gives you the clarity to optimize and make decisions based on real ROI data.

Understand your website traffic

Monitoring the traffic to and on your website helps your business better understand your online visitors, potential customers, and interactions with your site. Google Analytics is a great platform for tracking this important data, giving your business the ability to pinpoint exactly how your website is performing, and in what areas it can be improved.

In order to make your website more successful, you must first analyze how traffic navigates on your website. Tracking data from product purchases, abandoned shopping carts, bounce rates, page clicks, and session duration gives your company a clear picture of where the drop off is on your site, what content your potential customers are looking for, and where you want to spend your ad budget to drive more traffic.

Collect data from mobile, tablet and desktop

With content consumption drastically increasing on mobile phones, it’s more important than ever to ensure that your website is optimized on all devices. In fact, we are now seeing up to a 60% conversion rate take place on mobile phones. Comparing conversion data from mobile, tablet, and desktop versions is extremely important for reviewing inbound traffic and identifying the success or failure of how your website is performing across all devices.

Manage advertising spend to identify what converts best

Now that you have been collecting and analyzing data, it’s time to start advertising to drive more traffic to your website. Return on ad spend (ROAS) is one of the most important metrics for digital advertising. Essentially, ROAS answers the fundamental marketing question, “If I put X amount of money in a marketing channel, what will I get back in return?” Using the website analytics collected from your digital ads helps you to know if your ad budget is actually providing a return on investment.

If you’d like to learn more about how to make your website perform the best it can and really prove a return on investment, give us shout! We’d love to talk with you.

Categories
Projects

The Moth Ball by CityScope Website Now Live

Spectruss is excited to launch another website for CityScope Magazines. Featuring an updated design and a fully responsive website, The Moth Ball by CityScope website works on mobile, tablet and desktop devices. Built on a WordPress content management system, the Moth Ball website can be maintained and updated by CityScope.

From http://themothball.org

Started in 2012, The Moth Ball by CityScope® , is an event for ladies only. It’s the special event where women can dust off that wedding, prom, or bridesmaid dress or anything old in their closet for an evening full of food, fun, fabulous music, and tons of fashions from the past.

CityScope magazine invites you to wear that wedding, prom, bridesmaid dress, or any old thing that’s been taking up residence in your closet, and join us in supporting women in Chattanooga with a bunch of other great women!

Each year the fundraiser benefits a different charity.

To register for this years Moth Ball, visit http://themothball.org

200 W M.L.K. Blvd
Suite 901
Chattanooga, TN 37402

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