Categories
Business eCommerce Marketing

Why Web Analytics are Crucial for a Successful Business (Video)

A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It all starts with web analytics.

Tune in to the video below as CEO of Spectruss, Sam Silvey, discusses the importance of website analytics, the key data to focus on, and how you can use it to prove a return on investment for your business.

The Best Platforms to Use

Over 55% of the top 10,000 websites in the world use Google Analytics, making it the most highly recommended data measurement platform for businesses today. Not only is Google Analytics free to use, but it also gives your company the ability to analyze in-depth details about the visitors on your website.

In addition to Google Analytics, HubSpot is another extremely useful analytics tool that manages tracking codes to collect important website user data. By bringing all your Google Analytics and HubSpot data together, you can analyze and report across the entire customer journey, ultimately allowing you to devise a successful strategy for your business.

Know the goal for your website

As mentioned in the video, the goal for your company website is to direct traffic towards your call-to-action, whether that be filling out a contact form, buying a product, or clicking a phone number. Once you have a clear call-to-action for your website, your company can then move towards maximizing conversions.

After you have identified your call-to-action for your website, you must then discern how much that conversion is worth to your company. Known as a conversion value, assigning a numerical value to specific conversions is crucial for determining their impact on your business. This gives you the clarity to optimize and make decisions based on real ROI data.

Understand your website traffic

Monitoring the traffic to and on your website helps your business better understand your online visitors, potential customers, and interactions with your site. Google Analytics is a great platform for tracking this important data, giving your business the ability to pinpoint exactly how your website is performing, and in what areas it can be improved.

In order to make your website more successful, you must first analyze how traffic navigates on your website. Tracking data from product purchases, abandoned shopping carts, bounce rates, page clicks, and session duration gives your company a clear picture of where the drop off is on your site, what content your potential customers are looking for, and where you want to spend your ad budget to drive more traffic.

Collect data from mobile, tablet and desktop

With content consumption drastically increasing on mobile phones, it’s more important than ever to ensure that your website is optimized on all devices. In fact, we are now seeing up to a 60% conversion rate take place on mobile phones. Comparing conversion data from mobile, tablet, and desktop versions is extremely important for reviewing inbound traffic and identifying the success or failure of how your website is performing across all devices.

Manage advertising spend to identify what converts best

Now that you have been collecting and analyzing data, it’s time to start advertising to drive more traffic to your website. Return on ad spend (ROAS) is one of the most important metrics for digital advertising. Essentially, ROAS answers the fundamental marketing question, “If I put X amount of money in a marketing channel, what will I get back in return?” Using the website analytics collected from your digital ads helps you to know if your ad budget is actually providing a return on investment.

If you’d like to learn more about how to make your website perform the best it can and really prove a return on investment, give us shout! We’d love to talk with you.

Categories
Business eCommerce

What E-commerce Platform is Best for Your Business? (Video)

In this new digital age, many companies are shifting their focus towards selling products online. In order to maximize your online success, choosing the right e-commerce platform for your business is one of the most important decisions you will make.

Watch in the video below as Sam Silvey, founder and CEO of Spectruss, discusses the best solutions for building your e-commerce business.

As Sam described, there are many ways to move your business online. With so many e-commerce platforms available in today’s market, choosing the right one for your business can be challenging.

Our Experts at Spectruss Recommend:

As mentioned in the video, WooCommerce uniquely offers the capability to build on top of WordPress – which accounts for 60% of all content management systems. WooCommerce offers complete website control, source code ownership, and customization options that other platforms simply do not have. With over 3.8 million companies using the WooCommerce platform, it’s clear that this is the preferred choice.

For companies looking for a more affordable option with less barrier to entry, Shopify is the recommended platform. Shopify boasts over 500,000 active online stores, accounting for over 20% of all e-commerce websites. In addition, our experts at Spectruss can launch new websites using this platform in as little as 72 hrs (with rush delivery request). However, businesses using Shopify are limited to the platform’s themes, plugins, credit card processing system, and hosting fees. Despite the limitations, this platform remains a good option for budget-friendly businesses looking to launch a store quickly.

Platforms such as SquareSpace and Wix are advertised as cheaper options, but these platforms are limited in their functionality. For example, Wix promotes itself as a free, self-build website platform – but we advise caution. The fees to unlock “premium features” that come standard on professional platforms can be significant. In addition, lower visibility and website traffic due to subpar design may cost thousands in lost revenue. According to our CEO and founder of Spectruss, “I would personally not invest in Wix or SquareSpace”.

While some may choose to cut corners with self-build websites, smaller platforms, and less secure software, this approach can create problems in the long run. Building an online presence that maximizes your ability to reach customers, grow your business, and offer a seamless user experience is critical for a return on investment and long-term success .

In short, if you are looking to start a new e-commerce site, or looking to update an existing site, Spectruss suggests building with WooCommerce or Shopify. If you need help designing and developing your e-commerce site, our experts at Spectruss are ready to help. Give us a shout at 423-800-8633 or send us an email at [email protected] to schedule a free consultation.

Categories
Design eCommerce Marketing

Spectruss Builds Custom Platform for New Medical Spa, Refine Aesthetic Studio

The Client

Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine Aesthetic Studio.

We also manage their digital marketing, advertising and social media platforms to help build brand awareness and increase online visibility. Other creative work includes event planning, PR, promotion and creative packaging.

Check out our work in the video below!

Web Design

Our creative team was eager to design a beautiful platform for Refine Aesthetic Studio that would readily attract clients. We thoughtfully chose color schemes, images, and layouts that would provide a visually appealing online experience and successfully portray the company’s overall brand image.

Ecommerce

We built a custom website with ecommerce capability to offer online ordering for Refine Aesthetic Studio’s skincare lines. Our goal was to create a convenient online shopping experience for clients to easily purchase their favorite skincare products. Designed to be responsive on all platforms, customers can use any device to shop on Refine Aesthetic Studio’s site.

Social Media

Social media is an effective platform for your business to gain exposure and build customer relationships. Our team managed Facebook and Instagram platforms for Refine Aesthetic Studio to build brand awareness through engaging content that showcased their services, products, and upcoming events. In just one month, Refine Aesthetic Studio saw significant social media growth.

Print

Using print materials is a great way to present potential customers with valuable information about your business in a small, portable form. Our creative team designed visually engaging literature to help build a recognizable brand and promote the offered services for Refine Aesthetic studio.

Photo + Video

From headshots to Instagram stories, we captured quality content to utilize on Refine Aesthetic Studio’s website and social media accounts. Our team will come to your business to create engaging videos and take beautiful pictures that will showcase your company brand.

Paid Advertising

Paid advertising is an excellent way to increase business growth by driving traffic towards multiple online platforms. Our team created and implemented advertising strategies to reach a specific target market and grow brand awareness for Refine Aesthetic Studio.

Event Planning

Our creative team organized events for Refine Aesthetic Studio from start to finish. We designed promotional materials, creative packaging and sent out a press release to local news outlets to help drive foot traffic to the new medical spa.

Interested to see what Spectruss can do for your business? We’d love to chat! Give us a call at 423.800.8633 or email us at [email protected]

Categories
Marketing

Why Experience-Driven Commerce Matters: 2018 Study

Using the 5 W’s to provide memorable experiences for shoppers

Global e-commerce sales are expected to eclipse $2.8 trillion. While this statistic confirms online shopping is on the rise worldwide, this growth is dependent upon a new finding from a recent Episerver report: Reimaging Commerce: Global Findings. Only 17% of people say shopping is their primary purpose when they visit a brand’s website for the first time. So, online shoppers log on to do more than purchase. The finding reveals a new modern definition of “commerce”, which no longer means making a purchase, but rather encompasses the entire journey from research to final sale. This suggests business should look beyond transactions and focus their efforts on other powerful engagement opportunities that are present throughout the entire online customer journey. Investing in all aspects of the online shopping experience and providing memorable experiences sets businesses up for long-term success.

 

Brands that focus on optimizing for experience over conversions win sales by knowing:

When a brand personalized experiences, a quarter of shoppers are more likely to purchase from the brand again, 20% are more loyal and 20% trust the brand more.

Fifty percent look at the product they came for first when visiting a brand’s website or mobile app. Consumers mirror in-store behaviors online and are loggings on to find information regarding deals, shipping information, payment options, returns, and more.

Businesses can identify future investments opportunities within their e-commerce experiences by determining where online shopping has disappointed consumers in the past.

 

The top 10 reasons for site abandonment:

1. Shipping was too expensive

2. Couldn’t find what they were looking for

3. Price concerns

4. Just browsing

5. Not enough info

6. Found a better product

7. Looking for store or brand info only

8. Shown irrelevant products/services

9. Checkout too long

10. Digital content wasn’t personalized

 

Most important content:

Product descriptions

Customer Reviews

Images of Products in Use

Company Information

Images of Products Not in Use

The increasing popularity of smartphone browsing indicates that brands must offer mobile-responsive websites and should start exploring location-based marketing strategies. Brands that can best satisfy shoppers’ diverse device desires position themselves to earn sales when shoppers are ready to purchase.

Adding new tech functions to activities like browsing and research can help shoppers see new technology as helpful partners along the path to purchase.

 

Categories
Marketing

What Can Website Maintenance Do For You?

The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business

 

Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important? In a growing digital world it is not enough to “just have an online presence” anymore. Having an optimized site that is accessible across multiple platforms, user-friendly, and overall nice to look at, will help you achieve your business goals and customer satisfaction by:

-Boosting SEO rankings and overall driving more traffic to your site.

-Preventing hackers that look for outdated software and plugins from gaining access to your site.

-Ensuring brand consistency and awareness to customers and prospects with a site that expresses your business’s brand, mission, and vision.

-Improving user experience and return rate to your site by providing customers  and prospects current and informative content and user friendly experience.

 

The Importance of Website Maintenance and Your Consumer

 

A study by Adobe, The State of Content: Expectations on the Rise, links why optimizing your online presence is important to your consumer and how damaging a lack of maintenance to your website can be to your business.

     – 39% will stop engaging with your content if images won’t load

     – 39% will stop engaging if content takes too long to load

     – 38% will stop engaging if content is unattractive in its layout or imagery

     – 66% of consumers would prefer to view something beautifully designed

     – More than 7 in 10 consumers (73%) say content “must display well” in order for them to continue engagement

To learn more, check out the rest of the adobe report by clicking here.

 

So, Why Is Website Maintenance Important?

 

In a nutshell, regularly scheduled maintenance and updates prevents major maintenance issues that can be damaging to your business, brand, and customer experience. A well maintained website gives your business and brand credibility and your consumers confidence in your products and services. 

 

Categories
Projects

The Moth Ball by CityScope Website Now Live

Spectruss is excited to launch another website for CityScope Magazines. Featuring an updated design and a fully responsive website, The Moth Ball by CityScope website works on mobile, tablet and desktop devices. Built on a WordPress content management system, the Moth Ball website can be maintained and updated by CityScope.

From http://themothball.org

Started in 2012, The Moth Ball by CityScope® , is an event for ladies only. It’s the special event where women can dust off that wedding, prom, or bridesmaid dress or anything old in their closet for an evening full of food, fun, fabulous music, and tons of fashions from the past.

CityScope magazine invites you to wear that wedding, prom, bridesmaid dress, or any old thing that’s been taking up residence in your closet, and join us in supporting women in Chattanooga with a bunch of other great women!

Each year the fundraiser benefits a different charity.

To register for this years Moth Ball, visit http://themothball.org