The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business
Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important? In a growing digital world it is not enough to “just have an online presence” anymore. Having an optimized site that is accessible across multiple platforms, user-friendly, and overall nice to look at, will help you achieve your business goals and customer satisfaction by:
-Boosting SEO rankings and overall driving more traffic to your site.
-Preventing hackers that look for outdated software and plugins from gaining access to your site.
-Ensuring brand consistency and awareness to customers and prospects with a site that expresses your business’s brand, mission, and vision.
-Improving user experience and return rate to your site by providing customers and prospects current and informative content and user friendly experience.
The Importance of Website Maintenance and Your Consumer
A study by Adobe, The State of Content: Expectations on the Rise, links why optimizing your online presence is important to your consumer and how damaging a lack of maintenance to your website can be to your business.
– 39% will stop engaging with your content if images won’t load
– 39% will stop engaging if content takes too long to load
– 38% will stop engaging if content is unattractive in its layout or imagery
– 66% of consumers would prefer to view something beautifully designed
– More than 7 in 10 consumers (73%) say content “must display well” in order for them to continue engagement
To learn more, check out the rest of the adobe report by clicking here.
So, Why Is Website Maintenance Important?
In a nutshell, regularly scheduled maintenance and updates prevents major maintenance issues that can be damaging to your business, brand, and customer experience. A well maintained website gives your business and brand credibility and your consumers confidence in your products and services.