Are you finding it tough to rank for any kind of keyword in google?
Search engine algorithms are constantly being updated and more companies are building out their online presence. This means that it’s going to continue to get harder to rank.
However, at Spectruss we have found some basic SEO tactics can cover about 80% of the heavy lifting when it comes to SEO strategy.
Here are some quick strategies to rank fast on search engines:
Research User Intent
The best general strategy is to go after long-tail ranking terms.
For instance, at Spectruss we are not a general web agency.
We are a full-service web-design agency based in Chattanooga, TN with the sole-focus of accelerating our customer’s business.
You have to be extremely specific about who your target customer is before you even start optimizing your site for search engines.
The first thing I like to do when researching keywords is to use Google’s keyword planner.
Note, that when it says competition is “High” that just means there is a lot of demand for people buying those ads.
Don’t just write for things you think are interesting. You need to produce content that people are actively searching for in your business.
For instance, if you owned an outdoor apparel store you wouldn’t want to just rank for ski equipment or gloves.
The terms—”ski equipment” and “gloves”—aren’t very descriptive. You might not be able to get a focused understanding of what the user is searching for.
But the long-tail keywords are valuable. Someone searching for “men’s red Burton Gore-Tex ski gloves” is looking for a specific product.
With a few additional variables, you can create and deliver precisely the kind of content the user is seeking:
- Buy men’s red Burton ski gloves
- Compare men’s red Burton ski gloves
- Research men’s red Burton ski gloves
- men’s red Burton ski gloves features
- men’s red Burton ski gloves accessories
If you can figure out the long-tail intent—and it’s not that difficult—you can masterfully craft content that will match that intent. As a result, your content will quickly rise to the first page.
Craft A Unique Headline
According to The Science Post, 90% of people don’t read past the headline.
This means you need to really nail the headline so you can grab attention
There are tons of good copywriting books on just writing headlines.
However, I have two strategies for writing copy that have never let me down.
Strategy 1: Use Google Ads
Major companies invest millions of dollars in google ads constantly testing different headlines and which ones get the most clicks. You can benefit from this research and simply copy the headlines they are using in their ads.
I always do this when writing for e-commerce companies and the results have never let me down. Direct-response copywriting is a time-tested technique that is extremely compelling to website owners wanting to make a positive ROI without a significant investment.
Strategy 2: Steal from Amazon
One of my weird hobbies is reading Amazon reviews. It’s truly fascinating for several reasons. However, for writing headlines and creating content it’s a gold-mine that very few people utilize.
In Amazon reviews you see EXACTLY what the buyer was wanting IN THEIR OWN WORDS. If they are disappointed they tell you exactly why they were disappointed IN THEIR OWN WORDS. It’s really a copywriters dream.
The most significant thing you can steal is the most up-voted reviews.
Strategy 3: Use Formulas
I also like using formulas which always seem to do well.
The most basic formula I use is this:
[End result they want] + [Time period] + [Address the objections]
- [How to make amazing sushi] + [In 10 minutes] + [For under 5 bucks]
- [Make a website] + [By tonight] + [With zero experience]
- [Grow your email list] + [This month] + [Without paying for advertising]
You can also reverse these around and be more direct with this formula:
[Take this action] + [Specific Time Period] + [End Result]
- [Consult with me] + [For 1 hour] + [And I’ll improve your SEO Ranking]
- [Talk to just 3 of your customers] + [For 5 minutes] + [To laser-target your sales pitch]
- [Put this liquid in your cast iron skillet] + [Wait 1 hour] + [And you’ll never have to clean it again]
Produce A lot of Content
Produce, Produce, Produce
Articles that rank high in Google typically have over 2,000 words and have internal and external links as well as pictures and videos.
If you want to consistently rank high in Google you have to be dedicated to produce very high-quality content on a consistent basis.
I’m obviously not going to tell you that you will rank number 1 in Google for a term like “credit cards.” However, I can tell you that you can rank for very specific terms that your customers care about.
If you want a more in-depth analysis of your site and how you can ultimately get more traffic to your site contact us at Spectruss by phone or email.